Determinants of perceived usefulness of social media in university libraries: Subjective norm, image and voluntariness as indicators

Izuagbe, Roland; Ifijeh, Goodluck; Izuagbe-Roland, Edith I.; Olawoyin, Olajumoke R.; Ogiamien, Lilofa Osamenfa

doi:10.1016/j.acalib.2019.03.006

Cited by 40 publications

(23 citation statements)

References 43 publications

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“…This can be conducted successfully after marketers have a more optimistic perspective of their own abilities to utilize social media sites, as well as evidence that these sites are, in fact, viable marketing channels via which B2B marketing objectives can be achieved. Therefore, we concur with Izuagbe et al (2019) , they recommended that “B2B firms should update their digital marketing use competencies.” To do this, it is essential to continually reinforce the utility of social media platforms in the business-to-business context. Instruction on the usage of social media platforms in business-to-business marketing is very beneficial for B2B marketers.…”

Section: Discussion Of Resultssupporting

confidence: 66%

“…It is essential, as stated by Arpaci (2020) , to differentiate between hedonistic and utilitarian values in order to have an understanding of the reasons why people make use of technology. In addition, Izuagbe et al (2019) believe that pleasure-seeking reasons impact social media use and participation in the workplace. Mouakket (2015) claim that the level of enjoyment a user derives from a technology can be traced to both its interface and its content.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

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An assessment of influential factors developing the intention to use social media sites: A technology acceptance model based approach

et al. 2022

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The aim of this study is to elaborate the different factors which attract users to use social media sites. These main factors are subjective norms, image, efficiency and satisfaction along with the mediating role of perceived usefulness. Survey method was used to collect data from B2B fashion brands in Pakistan. Convenient sampling technique was used to collect data from targeted respondents. Collected data was analyzed using Smart-PLS 3.3 version. Results express that subjective norms, image, efficiency and satisfaction have positive and significant impact on perceived usefulness and intention to use social media sites in B2B context within Pakistani fashion brands. Results further reveal that perceived usefulness partially mediates the relationship between subjective norms, image, efficiency, satisfaction and intention to use social media sites. This study will enhance the available literature in the area of technology acceptance model (TAM) and will provide useful insights to B2B managers to use efficiently use social media sites for the promotion of their brands. This study is limited to fashion brands, future researchers can expand this model to other area of business.

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Section: Discussion Of Resultssupporting

confidence: 66%

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

An assessment of influential factors developing the intention to use social media sites: A technology acceptance model based approach

et al. 2022

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“…In this study, the concept of subjective norms determines to which degree Chinese WeChat users perceive that people who are important to them want them to share environmental information on the platform. Considerable explanatory power of subjective norms was found in empirical studies on social media usage [55] and online gameplay [56]. Besides that, the impacts of subjective norms on people's prosocial/pro-environmental behavioral intentions have also been recognized [57,58].…”

Section: Hypothesis (H1): Attitudes Have a Positive Effect On Chinesementioning

confidence: 99%

An Investigation of the Influencing Factors of Chinese WeChat Users’ Environmental Information-Sharing Behavior Based on an Integrated Model of UGT, NAM, and TPB

Chen

2020

Sustainability

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Sustainable development is a common challenge for all. Under this background, how to promote public participation in environmental communication has become an important topic. The purpose of this study is to understand the motivating mechanism behind Chinese WeChat users’ environmental information-sharing behavior by taking China’s unique social and cultural background into account. A comprehensive theoretical model for this study is constructed based on the uses and gratification theory, the norm activation model, and the theory of planned behavior. Through an online survey, data were collected from 526 participants to test the research model. The research results show that Chinese WeChat users’ environmental information-sharing behavior is motivated by both egoistic factors (self-presentation, information seeking, and socializing) and altruistic factors (awareness of consequences and ascription of responsibility). During the behavioral decision-making process, these motivating factors impact people’s actual sharing behavior via their attitudes toward the behavior, subjective norms, personal norms, and behavioral intention in various patterns. The findings are discussed from an interdisciplinary perspective of media usage, prosocial behavior, and behavioral psychology. This article not only proposes a new conceptual framework to explain social media users’ behavior of sharing environmental information but also provides important theoretical and practical implications regarding motivating public participation in environmental communication on social media.

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“…However, acceptance and the subsequent adoption of any SNS platform will be in doubt where users' perceived helpfulness is questionable. In other words, the higher the perceived helpfulness of a social media platform, the more likely it will be adopted and used due to its relevance to the online content on such platform [39]. Contrary to a joint research finding, if users experience high levels of helpfulness on Facebook, they also experience high social media fatigue.…”

Section: E Social Media Helpfulnessmentioning

confidence: 89%

The Social Media Break-Up: Psycho-Behavioral Measures and Implications

et al. 2022

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Determinants of perceived usefulness of social media in university libraries: Subjective norm, image and voluntariness as indicators

Cited by 40 publications

References 43 publications

An assessment of influential factors developing the intention to use social media sites: A technology acceptance model based approach

An assessment of influential factors developing the intention to use social media sites: A technology acceptance model based approach

An Investigation of the Influencing Factors of Chinese WeChat Users’ Environmental Information-Sharing Behavior Based on an Integrated Model of UGT, NAM, and TPB

The Social Media Break-Up: Psycho-Behavioral Measures and Implications

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