Determinants of Patient Loyalty in Inpatient Care Services in Mothers and Children's Hospital
Kanya Hapsari,
Ayun Sriatmi,
Apoina Kartini
Abstract:The decrease in the number of patient visits indicates low satisfaction and loyalty. RSIA BUNDA Semarang has experienced a decline in inpatient visits in recent years. The research objective is to analyze the influence of customer value, relationship marketing, and customer experience on their satisfaction and loyalty. This is quantitative research with a cross-sectional approach. Data were collected by interviews using questionnaires with 244 respondents. Data analysis uses the Structural Equation Modeling (S… Show more
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