2005
DOI: 10.1016/j.ypmed.2004.11.014
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Determinants of participation in a health education and exercise program on television

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Cited by 13 publications
(20 citation statements)
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“…Other subgroups of our study population more likely to participate in the NOM-tv exercises included people with a lower BMI, people living in a village, and people with a higher educational level. Comparing these results to the findings in the study of Hopman-Rock et al [15], participants in both studies were mainly older women. As NOM-tv was designed for adults (mainly targeting people aged 55 and over), on the one hand it can be concluded that NOM-tv probably reaches its target audience.…”
Section: Discussionsupporting
confidence: 76%
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“…Other subgroups of our study population more likely to participate in the NOM-tv exercises included people with a lower BMI, people living in a village, and people with a higher educational level. Comparing these results to the findings in the study of Hopman-Rock et al [15], participants in both studies were mainly older women. As NOM-tv was designed for adults (mainly targeting people aged 55 and over), on the one hand it can be concluded that NOM-tv probably reaches its target audience.…”
Section: Discussionsupporting
confidence: 76%
“…Hopman-Rock et al [15] identified determinants of participation in NOM-tv in a cohort study among an age stratified quota sample (random digit dialing throughout the Netherlands) of people aged 35–55 years and 55 years and over. The study gave insight into the characteristics of viewers and nonviewers.…”
Section: Introductionmentioning
confidence: 99%
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“…However, even within this demographic group, further subpopulations should be considered. For example, a Dutch television program aimed at increasing physical activity among seniors was most popular with older women who already had some knowledge of the benefits of physical activity and who reported few barriers to participation (Hopman-Rock, Borghouts, & Leurs, 2005). Yet, when compared to the overall population, even television campaigns aimed at seniors may not be reaching a majority of the target audience.…”
Section: Evaluation Of Mass Market Campaignsmentioning
confidence: 99%
“…The nine studies enrolled a total of 27,601 participants and used media campaigns that lasted anywhere between 8 weeks to 3 years. Two studies used a prospective cohort design [17,18], five used a before-after design with comparison groups [14,19-22] and the remaining two used a before-after design without a comparison group [15,16]. The media campaigns were conducted on local, regional or national levels with coverage ranging from 11 to 90%.…”
Section: Resultsmentioning
confidence: 99%