Determinants of online trust and their impact on online purchase intention

Kooli, Kaouther; Mansour, Kaouther Ben; Utama, Rizky

doi:10.1504/ijtmkt.2014.063858

Cited by 27 publications

(20 citation statements)

References 74 publications

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“…Perceived security could be defined as a consumer's perception of protection from an online threat such as illegitimate cyber transaction and data invasion to one's account. Kooli et al (2014) indicated that there was a significant impact of institution-based trust on online trust. A study conducted by Wang (2012) concluded that institution-based trust was a strong antecedent towards online trust.…”

Section: Institution-based Trustmentioning

confidence: 99%

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Online bike: Role of perceived technology, perceived risk, and institution-based trust on service usage via online trust

Yuliati

Dradjat

Simanjuntak

2020

Cogent Business & Management

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This research aimed to analyze the effect of perceived technology, perceived risk, and institution-based trust on online trust and service usage of online bike-sharing services in Indonesia. As many as 200 respondents were chosen through systematical random sampling techniques. The data obtained were processed using descriptive method and structural equation modeling (SEM) through LISREL 8.7 software. The findings revealed that online trust were predicted by the perceived technology (path coefficient = 0.44; t-value = 11.27) and institution-based trust (path coefficient = 0.73; t-value = 15.47). However, the effect of perceived risk on online trust was not evident (t-value = 1.73). The service usage was determined by the perceived technology positively (path coefficient = 0.55; t-value = 11.25), perceived risk (path coefficient = −0.06; t-value = 3.56), and online trust (path coefficient = 0.05; t-value = 2.02). Also, perceived technology (path coefficient = 0.03; t-value = 2.05) and institutionbased trust indirectly affected service usage via online trust (path coefficient = 0.04; t-value = 1.99). The Implications for experts and the governments as well as suggestions for future research are discussed.

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Section: Institution-based Trustmentioning

confidence: 99%

“…• The scared feeling caused by riding an online bike (PRPS3) Institution-based Trust (IBT), the questions about the trust to the driver and company Perceived Security (PS) (Chao, 2008;Kooli et al, 2014):…”

Section: Latent Variablementioning

confidence: 99%

Online bike: Role of perceived technology, perceived risk, and institution-based trust on service usage via online trust

Yuliati

Dradjat

Simanjuntak

2020

Cogent Business & Management

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“…The following three dimensions of trust are widely accepted and used in research [51]: perceived credibility [46], benevolence [16,46,52,53] and integrity [16,53]. Integrity refers to the service provider's honesty, ethical actions and promise keeping [16,54].…”

Section: Trustmentioning

confidence: 99%

Perceived Service Quality, Trust, Customer Satisfaction and Customer Loyalty in the Banking Sector of Bukavu (East of DR Congo)

Bisimwa¹,

Nuwagaba²,

Musigire³

2019

JBMS

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This research studies customer loyalty in the banking sector in a very unstable region of East Democratic Republic of Congo by underlining the mediating role of customer satisfaction. It examines the relationship between perceived service quality, trust, customer satisfaction and customer loyalty in the banking sector of Bukavu by adopting quantitative cross-sectional research design and using self-administered questionnaires. Convenience sampling helps in collecting data from a sample of 225 respondents. Correlation and hierarchical regression help to test the research hypotheses. Customers perceive a relatively high quality of services they enjoy, their level of trust is relatively high and they are slightly satisfied. Consequently, they are moderately loyal to their respective banks. There are positive and significant relationships between the different couples of variables studied. There is 49.1% of variance explained in customer loyalty. Customer satisfaction positively and fully mediates perceived service quality and customer loyalty relationship and partially mediates trust and customer loyalty. Regular talks between banks and their customers should be privileged; customer satisfaction and loyalty should regularly be assessed and ethical values integrated.

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“…In a similar study, Kooli, Ben Mansour, and Utama (2014) studied the determinant of online trust and its effect on online purchase intention. The objective of the study was a negative approach to online trust.…”

Section: Empirical Literaturementioning

confidence: 99%

Online Shopping Tendency and Customer Trust in Nigerian Service Sector

2021

Marketing and Branding Research

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Conventional shopping affords the customer the convenience of not losing their monies to hackers and scammers and carrying out a transaction in a familiar shop environment, irrespective of the shop location. The unprecedented development in telecommunication/ Information Communications Technology (ICT) has made direct purchase and sale of goods and services possible worldwide using the Internet, an online shopping website in Nigeria. For example, many customers and prospects engage in multi-billion Naira transactions daily in Jumia.com.ng and konga.com. The essence of trust in this platform becomes inevitable, based on the virtual nature of all transactions. This study aims to examine the effect of customer trust and purchase decisions on online shopping in Nigeria. The study clarifies that internet hopping could flourish easily where there is less risk factor, proof of effective service quality delivery, and unbridled evidence of trust in the service providers' ability to deliver. The descriptive methodology was adopted for the study, and 277 questionnaires were administered to respondents, mainly online customers of jumia.com.ng. Correlation analysis was used to analyze the underlying variables of the study. The results revealed that there is a positive interrelationship between online shopping and trust in Nigerian. The study concludes that online service providers need to entrench trust amongst customers and exclude all risk factors that could be inimical to the growth and development of online hopping in Nigeria.

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Determinants of online trust and their impact on online purchase intention

Cited by 27 publications

References 74 publications

Online bike: Role of perceived technology, perceived risk, and institution-based trust on service usage via online trust

Online bike: Role of perceived technology, perceived risk, and institution-based trust on service usage via online trust

Perceived Service Quality, Trust, Customer Satisfaction and Customer Loyalty in the Banking Sector of Bukavu (East of DR Congo)

Online Shopping Tendency and Customer Trust in Nigerian Service Sector

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