Determinants of ongoing participation in a masters-level sport: the impact of internal attributes and experiences with the organization

Vowles, Nicole S.; Daughtrey, Clayton L.; Jackowski, M

doi:10.1080/23750472.2022.2089205

Cited by 1 publication

(2 citation statements)

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“…However, it is also possible that the LEL does not succeed in building a strong brand, and it may not be desirable among users to showcase that the equipment is borrowed from an LEL [ 22 ]. For children and younger adolescents, the use of an LEL is likely influenced more by status, raising the question of how the LEL brand is perceived among peers and significant others [ 18 , 23 ]. To promote positive identification, emotional bonds can be created with users, for example, through activities such as holiday- and break-time activities in which LEL engages and which create positive memories among users.…”

Section: Discussionmentioning

confidence: 99%

“…Using an LEL service involves, in a sense, identifying oneself with what its brand represents [ 18 , 21 ]. In the marketing literature, service quality is emphasized as a crucial component of customer satisfaction, which in turn leads to increased loyalty [ 22 , 23 ]. This is also a crucial aspect of LEL, as it provides a free service based on donated and second-hand products.…”

Section: Consumer-brand Identificationmentioning

confidence: 99%

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Implementing a free lending of sports and leisure equipment service: a cross-sectional survey exploring user characteristics, utilization patterns, and significance among children and youth

Högman,

Wagnsson,

Bellander

2024

BMC Public Health

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Background The escalating costs of sports equipment, coupled with socioeconomic disparities, hinder children’s participation in physical activities. The Leisure Equipment Library (LEL), a unique service in Sweden, addresses this challenge by providing free equipment lending. This study investigated the significance of providing free lending of sports and recreational equipment for children’s and youth’s opportunities to engage in physical activities during leisure time. Method Utilizing a cross-sectional survey during the summer-2022 period, the study is based on data from 427 LEL users aged 7 to 25 years. User characteristics (demography, socioeconomic status, physical activity profiles), equipment usage patterns and perceived significance are also analyzed. The findings are discussed using the concept of consumer-brand identification. Results The results showed that LEL reaches a broad and diverse group of children and young people in terms of gender, age, socioeconomic status, and physical activity profile. The borrowed equipment, primarily used for play and recreation, serves as an essential resource for children and youths and, in particular, for those with low socioeconomic status. LEL is considered highly important by all user groups, with a majority emphasizing its significance in facilitating leisure activities. Conclusions The study suggests LEL’s success lies in its accessibility and that users identify with the brand of LEL. Users perceive LEL as a service catering to various recreational needs rather than sports, fostering inclusivity. The localization of stores in various types of areas, combined with high-quality products, enable children and young people from different socioeconomic areas to use the service. LEL’s success hinges on maintaining a positive brand image and promoting a recreation-oriented identity. Opportunities exist to strengthen emotional bonds with users, enhance branding strategies, and position LEL as a valuable resource for inclusive recreational activities. In conclusion, this study highlights the potential of free lending services, such as LEL, to bridge socioeconomic gaps in the promotion of physical activity among children and young people.

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Section: Discussionmentioning

confidence: 99%