Determinants of internet of things (IoT) smart home technology (SHT) adoption behavior of consumers: Empirical evidence from a least developed country (LDC)

Abstract

Though millions of users in developed countries utilize IoT smart home technology, its applicability in underdeveloped countries is limited. This study addresses this gap by unveiling the determinants of IoT smart home technology adoption behavior among consumers in the least developed country. The study has extended the unified theory of acceptance and use of technology (UTAUT) by including perceived hedonism, lifestyle, and well-being constructs in the research framework. Data from 355 IoT smart home users were analyzed using structural equation modeling (SEM). The findings reveal that performance expectancy, facilitating conditions, perceived hedonism, and lifestyle positively affect behavioral intention. Moreover, behavioral intention positively affects use behavior. In the post-adoption stage, use behavior positively affects multifaceted user well-being. However, effort expectancy and social influence did not affect behavioral intention. The study has a novel theoretical contribution to the extant literature and significantly contributes to technology designers, marketers, elderly users, and government agencies.