Determinants of Intention to Purchase Over the Internet

Abstract

More than 10 years on since the launch of the Internet, there are clear differential levels of adoption of the Internet for purchasing leisure travel across countries. In some countries, such as Portugal, only a minority of travel purchasing is conducted over the Internet. This paper aims to contribute to a greater understanding of adoption of purchasing over the Internet by evaluating the determinants of intention to adopt the Internet for purchasing leisure travel. A number of variables are used to assess which factors influence intention, including the attributes of purchasing over the Internet (relative advantage and complexity), involvement, and the stage in thee-commerce adoption path. Kruskal-Wallis and logistic regression were employed and the results indicated that relative advantage, involvement and stage in thee-commerce adoption path were important predictors of the intention to purchase leisure travel over the Internet, while complexity was not.

Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust

“…convenience, lower price, time saving and relations with persons who share common interests. In the field of tourism and ecommerce, a significant and positive relationship between perceived relative advantages and consumer behaviour intention and attitudes is supported by a wide variety of studies e.g., (Amaro & Duarte, 2015;Jensen, 2009;Kamarulzaman, 2007;Lu et al, 2011;Moital, Vaughan, Edwards, & Peres, 2009). Therefore, customers who perceive the relative advantages of online travel community are more likely to participate in online travel community.…”

Online travel purchasing: A literature review

“…Physical effort of in-store travel shopping Christou and Kassianidis (2003) The larger the perceived physical effort of in-store travel shopping, the larger the perceived relative advantage of shopping for travel online. Overall relative advantages Christou and Kassianidis (2003); Moital, Vaughan, Edwards, and Peres (2009) Higher levels of perceived relative advantages are positively related to intentions to purchase travel online.…”

“…Early studies have shown that consumers who purchase travel online were more likely to have more years of Internet experience (Card et al, 2003;Kah et al, 2008;Kamarulzaman, 2007Kamarulzaman, , 2010Kim & Kim, 2004;Weber & Roehl, 1999), spend more time online (Beldona et al, 2011;Kah et al, 2008;Kim & Kim, 2004;Morrison et al, 2001;Weber & Roehl, 1999), and have prior online shopping experience (Kim, Ma, & Kim, 2006;Moital, Vaughan, Edwards, & Peres, 2009).…”

Choice of Intermediary for Leisure Travel Arrangements

“…Section B specifically focused on possible respondent motives in making use of either the travel agent or Internet, by reviewing the elements considered to be of critical importance in the decision-making process as determined through the literature study. The elements are: trust/risk (Austin et al, 2006;Izquierdo-Yusta & Martinez-Ruiz, 2011;Kim, Kim and Leong, 2005), ease of use and technological adoption (Ahmad & Juhdi, 2009;Anckar & Walden, 2002;Gianforte, 2003), empathy (Caro & Roemer, 2006;Wolfe et al, 2004), price (Cheyne et al,2006;Mayr & Zins, 2009), cross-channel behavior (Jensen, 2012;Toh et al, 2011), convenience (Buhalis & Licata, 2002;Jensen, 2012), time (Mayr & Zins, 2009;Morgan, Pritchard & Abbott, 2001), assurance (Austin et al,2006;Jarvenpaa et al, 2000), reliability (Dunn et al, 2009;Holloway & Beatty, 2008) and complexity (Moital, Vaughan, Edwards & Peres, 2009;Ryan & Rao, 2008). This section B part of the questionnaire were itemised along a 5-point Likert-type scale ranging from 1, strongly agree; 2, tend to agree; 3, tend to disagree; 4, strongly disagree; 5, not applicable.…”