2021
DOI: 10.51709/9951272/summer-2/2
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Determinants of Informal Competition faced by Formal Firms inPakistan: AnEmpirical Evaluation from 2013 World Bank Enterprise Survey

Abstract: There is no denying in the fact that informal sector of any economy offersemployment flexibility by absorbing a pool of labor force. However, the rapid progression of the informal sector in Pakistan andthe consequent increase in competition faced by the formal firms urge a need to understand the dynamics of informal competition.The current study is an attempt toidentifythecorefactors responsible for the incidence of informal competition faced by formal firms in Pakistan,along with an in… Show more

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Cited by 1 publication
(2 citation statements)
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References 27 publications
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“…According to some research, a person's decision to continue with a brand can be influenced by a variety of things. , Ali and Majid (2020), Makudza (2021), Miraj et al, (2021), and Närvänen et al, (2020) claim that cultural, experiential, motivational, and psychological factors affect consumers' decisions to utilize a product. In addition to these factors, brands that were developed in response to emotional and personal experiences have an impact on consumers' decisions to switch to alternative goods and services (Das et al, 2019;Fusva et al, 2021;Junaidi, 2022).…”
Section: Pandi Putramentioning
confidence: 99%
See 1 more Smart Citation
“…According to some research, a person's decision to continue with a brand can be influenced by a variety of things. , Ali and Majid (2020), Makudza (2021), Miraj et al, (2021), and Närvänen et al, (2020) claim that cultural, experiential, motivational, and psychological factors affect consumers' decisions to utilize a product. In addition to these factors, brands that were developed in response to emotional and personal experiences have an impact on consumers' decisions to switch to alternative goods and services (Das et al, 2019;Fusva et al, 2021;Junaidi, 2022).…”
Section: Pandi Putramentioning
confidence: 99%
“…H3 and H4 are supported. It means that the quality of service has a crucial effect on consumers' psychology and adoption of products compliant with the company brand by Kalia et al, (2021), Mbango (2018) and Miraj et al, (2021). It has a good impact on boosting consumer confidence, provides the business with a way to increase customer loyalty, and explains why customers are drawn to the brand.…”
Section: Structural Modelmentioning
confidence: 99%