Determinants of funding intention of crowdfunding campaigns from India – a subregional cultural variation and transnational migrants perspective
Arpita Agnihotri,
Saurabh Bhattacharya,
Demetris Vrontis
Abstract:Purpose
This paper aims to explore how sub-national or regional cultural differences influence backers’ willingness to crowdfund projects. The paper also explores how migrant transnationalism influences the impact of backer’s sub-national culture and crowdfunding relationships.
Design/methodology/approach
This paper is based on the experimental design technique using analysis of covariance methods. The authors tested the study hypotheses on a sample of 790 respondents.
Findings
The study results suggest that… Show more
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