Determinants of export marketing strategies of forest products companies in the context of transition — The case of Slovakia

“…Using a similar approach, Brodrechtova (2008) found that the following factors produce the most successful export marketing strategies: well-defined company goals, use of the most efficient type of production and strength of a firm's export motivation. Another factor is a high-quality resource-based perspective focused on optimizing the level of foreign direct investment, financial resources and knowledge of foreign markets.…”

Section: The Value Of Portuguese Wine In Foreign Marketsdescribing Thmentioning

confidence: 99%

“…Finally, the author also identified an understanding of local institutions (recognizing the political, economic and security characteristics). Brodrechtova (2008) concluded that physical and relational resources and the domestic institutions in the destination economy were the most important factors for generating a high export level, which is often correlated with high-quality foreign direct investment. Lu et al (2012) investigated the role of other institutional dimensions, namely, the role of the public sector and public agents, which are able to influence competitive intensity.…”

Section: The Value Of Portuguese Wine In Foreign Marketsdescribing Thmentioning

confidence: 99%

Scoring the efficiency of Portuguese wine exports – an analysis recurring to Stochastic Frontier Models

Mourão

Martinho

2016

Ciência Téc. Vitiv.

View full text Add to dashboard Cite

SUMMARYPortuguese wine is recognized as an important source of economic revenues for Portugal. However, revenues from this product declined in most foreign markets in the decade from [2001][2002][2003][2004][2005][2006][2007][2008][2009][2010][2011]. In this paper, we will develop an original attempt to identify the most important determinants of the value of Portuguese wine exports and the efficiency levels for each destination country. Our results revealed that the value of Portuguese wine exports has a positive relationship with the size of the government in each destination country, the rural population of the destination country, and real GDP per capita, among other variables. The efficiency of wine exports increased because of the level of inflation and Foreign Direct Investment per capita in the destination economies. We also found that the most efficient destinations are those where Portuguese is the native language, and two of the less efficient cases are Poland and the United States of America, which are cases that deserve special attention from Portuguese exporters and foreign policies. RESUMOO Vinho português é reconhecido como uma importante fonte de receitas económicas de base agrícola para Portugal. No entanto, as receitas deste produto diminuíram na maioria dos mercados estrangeiros na década 2001-2011. Neste artigo, iremos desenvolver uma tentativa original para identificar os determinantes mais importantes do valor das exportações de vinhos portugueses e os níveis de eficiência para cada país de destino. Os nossos resultados revelaram que o valor das exportações de vinhos portugueses tem uma relação positiva com o tamanho do setor público em cada país de destino, com a população rural do país de destino, e com o PIB real per capita, entre outras variáveis. A eficiência das exportações de vinho aumenta por causa do nível de inflação e do investimento direto estrangeiro per capita nas economias de destino. Também descobrimos que os destinos mais eficientes são aqueles onde o português é a língua nativa, e dois dos casos menos eficientes são a Polónia e os Estados Unidos da América, que são casos que merecem atenção especial por parte dos exportadores portugueses.

show abstract

“…This implies that, in order to face international competition, "new strategies and advantages are required". Furthermore, Brodretchova (2008) Bearing in mind all the above mentioned claims, the authors of this paper conducted a research among Serbian wood industry enterprises, regarding the significance of strategic management in achieving preferable business results as well as improving their competitive position in local and foreign markets. The research was conducted in order to obtain an insight on the impact of strategic management tools, such as vision, mission, strategic plans and objectives on business results and competitiveness of domestic enterprises.…”

Section: Introductionmentioning

confidence: 99%

Strategic management and its effects on Serbian wood industry

Vukmirović

Petrović

Kostić-Stanković

2017

Manage: J. Sustainable Bus. Manage, Solutions Emerging Econ.

View full text Add to dashboard Cite

According to the available data on economic trends in Serbia, it is noticeable that companies in wood industry do not use their capacities to the maximum. Furthermore, a significant number of newly founded small enterprises, shortly after their establishment, go bankrupt or go into liquidation. Research works that have been conducted so far have indicated that, most commonly, company deterioration is caused by a lack of strategic approach in business management and company development. The aim of this paper is to gain an insight into the extent to which wood industry enterprises apply strategic approach (their vision, mission and development strategies) when making business decisions, as well as the effects of such approach. This will be achieved by analyzing collected questionnaires and interviews with competent experts from wood industry monitoring institutions. Besides, SWOT and PESTLE analyses of the surveyed companies will be conducted. Furthermore, possible solutions for overcoming weaknesses and threats emerging in Serbian wood industry development will be indicated. Likewise, the possibilities for encouraging industry development and increasing its competitiveness level will be presented.

show abstract

Determinants of export marketing strategies of forest products companies in the context of transition — The case of Slovakia

Cited by 22 publications

References 73 publications

Effect of appropriate Marketing Mix Strategies on Iranian Protein Products Export Performance

Effect of appropriate Marketing Mix Strategies on Iranian Protein Products Export Performance

Scoring the efficiency of Portuguese wine exports – an analysis recurring to Stochastic Frontier Models

Strategic management and its effects on Serbian wood industry

Contact Info

Product

Resources

About