Determinants of Continuous Intention on Food Delivery Apps: Extending UTAUT2 with Information Quality

Abstract

This study empirically analyzes an extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model that augments information quality to identify the determinants of continuous use intention for food delivery software applications. A sample survey of 340 respondents who had ordered or purchased food through delivery apps was used for the analysis. The results indicate that habit had the strongest influence on continuous use intention, followed by performance expectancy and social influence. Furthermore, information quality had an indirect effect on continuous use intention via performance expectancy. Consequently, this study confirms the importance of information quality, performance expectancy, habit, and social influence as factors in inducing users’ continuous use intention for food delivery apps. These findings expand previous research in online-to-offline business in the field of food services and suggest practical implications. Ultimately, the model proposed and validated in this study may be employed as a basis for future research on consumer behavior in the field of food e-commerce services.

Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model

“…Meanwhile, with the advancement of information technology and constant improvisation of smartphones, users now face fewer hurdles in using them. Therefore, our findings were consistent with the results of Lee and Sung [17], who noticed a non-significant impact of effort expectancy on CUI for food delivery apps. Social influence was another non-determinant factor in our study and was in accordance with the previous study of Hew and Lee [81].…”

“…Therefore, it can be deduced that the continuous intention to use mobile news apps is influenced by the users' perceived usefulness of the app, along with habit, hedonic motivation, and facilitating conditions. These findings partially corroborate the findings of previous studies [17,31,96] and substantiate that users place equal importance on the cognitive benefits of reducing time and effort, along with intrinsic utilities like hedonic motivation, in addition to habit and facilitating conditions when using mobile news apps.…”

“…There has been a greater level of interest in the unified theory of acceptance and use of technology (UTAUT2) in the context of mobile and digital technology in recent years. Researchers have used UTAUT2 for several studies related to mobile and digital technology areas, like mobile payment, mobile banking, online shopping, food delivery, and mobile TV [2,[16][17][18][19]. However, the significance of mobile news technology and user behavior in the growing literature on technology adoption has received scant attention.…”

Will Consumers Pay More for Efficient Delivery? An Empirical Study of What Affects E-Customers’ Satisfaction and Willingness to Pay on Online Shopping in Bangladesh

“…This study adopts the construct "price value," from UTAUT-2, which is restructured as "cost-saving efficiency" or CSE. This has resulted in variances of WTPM (R 2 = 0.29) and an intention to repurchase (R2 = 0.58), being significant enhanced compared to previous study on UTAUT-2 in the online shopping context [32,33,40,111,112]. Overall, our study confirmed the important roles of delivery efficiency, cost-saving efficiency, and shopping experience in influencing online shopping and in UTAUT-2.…”

The Role of Customer Experience, Food Healthiness, and Value for Revisit Intention in GROCERANT

“…Considering that the Korean-style grocerant model is still in its infancy, the findings of this study may be inappropriate to apply to non-Korean countries. Second, the steadily increasing number of single-person households accounted for 28.6% of all households in 2017 [58]. This makes it necessary to analyze the intergroup differences between single-person and multiple-person households.…”