Determinants of Continual Use of Mobile Banking Applications
Ibrahim Issahaku,
Eric Kuada,
Peace Kumah
et al.
Abstract:This study explores the factors that contribute to the continual use of mobile banking apps by integrating design aesthetics, information quality, and perceived privacy with the expectation-confirmation information systems continuance model. A convenience sample of 300 respondents from two state-owned universities in Ghana provided survey data that was analyzed using the partial least squares-structural equation modeling technique. The results indicate that perceived usefulness is a significant factor in user … Show more
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