Determinants of consumer satisfaction with green e-marketing of international fast foods chains using service quality dimensions and happiness approach: a case study from urban Pakistan

Shams, Khadija; Kadow, Alexander

doi:10.1007/s41685-024-00349-3

Asia-Pac J Reg Sci

2024

DOI: 10.1007/s41685-024-00349-3

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Determinants of consumer satisfaction with green e-marketing of international fast foods chains using service quality dimensions and happiness approach: a case study from urban Pakistan

Khadija Shams,

Alexander Kadow

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Determinants of consumer satisfaction with green e-marketing of international fast foods chains using service quality dimensions and happiness approach: a case study from urban Pakistan

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