Determinants of Consumer Satisfaction at Supermarkets: An Empirical Study from Pakistan

Malik, Summaira; Zameer, Asif; Khaliq, Imran Hameed; Uzair, Lubna

doi:10.2139/ssrn.2783460

Cited by 3 publications

(6 citation statements)

References 6 publications

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Section: Empirical Literature Reviewsmentioning

confidence: 99%

“…Buying behaviour of consumers in supermarkets like cash and carries from where every item available in same floor, both studies used Purposive, Quota sampling technique and questionnaire was used for collection of data Pradhan (2016) and Malik et al (2016). Pradhan (2016) was analysed buying behaviour of consumer in supermarkets of India and Malik et al (2016) observed determinants of behaviour of consumer in Pakistan. Pradhan (2016) observed that availability of cash, availability of time, product promotion, store environment, mood of consumer, ATM facility, price and store layout have significant impact on Impulsive buying behaviour.…”

Section: Empirical Literature Reviewsmentioning

confidence: 99%

“…But in some cases the results may be different due to respondent demography and other reasons. Malik et al (2016) concluded that low price; discount factors, cooperative staff, cleanliness, quality of products, packing, interior design of shops, socioeconomic factors and others influence the purchasing behaviour of consumers. According to this study price, socioeconomic factor and cleanliness were important factors and affected consumers more.…”

Section: Empirical Literature Reviewsmentioning

confidence: 99%

“…Price also referred to psychological pricing of products, in cash and carries attractive price amounts as Rs 99, Rs 199, Rs 499, Rs 999, Rs 1999 etc these prices hits individual's psyche. Price variable taken from research work of Pradhan (2016), Jaysprakash & Sivarai (2016), Malik et al (2016), Victor et al (2018), Nguyen & Gizaw (2014. Store Layout: Decoration referred to the internal setup of cash and carry such as display of products, size of display, different designing, decoration style as lighting; aquarium etc.…”

Section: Conceptual Modelmentioning

confidence: 99%

“…Behaviour of Store Keeper: Mood of storekeeper referred to the behaviour of people working in cash and carries with their customers, whether they were convinced their customers or not, their way of conversation with customer was good or rude. This variable taken from the finding of Pradhan (2016), Malik et al (2016), Risqiani (2015. Sales on products: product promotion included promotion schemes like discount, different sales, clearance sale, offers as buy one get one free, limited stock, limited time offer, advertisement etc.…”

Section: Conceptual Modelmentioning

confidence: 99%

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Contributing Features that Alter Purchasing Behaviour of Cash and Carry Customers in Pakistan

Khan,

Sana,

Mansab

2023

BBE

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The main objective of this research was to identify and analyse the factors that influence purchasing behaviour of cash and carry customers during purchasing. This study was used different variables including some moderating variables that influence purchasing behaviour of people. The data was collected from 400 respondents through questionnaire, 200 respondents selected from Bagh Azad Jammu & Kashmir and 200 from Rawalpindi/Islamabad, Pakistan that visited to the selected cash and carry during data collection period. Convenient Sampling technique was used to collect data and Reliability Analysis, Regression Analysis (RA) and Statistical Packages for Social Sciences (SPSS) were used for comparative data analysis and hypothesis testing. According to results, people change their behaviour moderately during purchasing in city Bagh more than people in city Rawalpindi respectively, that means sometime individuals were purchased unplanned products and sometime only planned good will be purchased. Results indicate that some variables have positive impact and some have negative but significant impact on dependent variable (purchasing behaviour) was discussed. This study includes only those variables that have significant impact on dependent variables insignificant variables are excluded.

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Section: Empirical Literature Reviewsmentioning

confidence: 99%

Section: Empirical Literature Reviewsmentioning

confidence: 99%

Section: Empirical Literature Reviewsmentioning

confidence: 99%

Section: Conceptual Modelmentioning

confidence: 99%

Section: Conceptual Modelmentioning

confidence: 99%

See 3 more Smart Citations

Contributing Features that Alter Purchasing Behaviour of Cash and Carry Customers in Pakistan

Khan,

Sana,

Mansab

2023

BBE

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Purchasing Behaviour and Trends of Cash and Carry Customers in District Bagh, Azad Jammu and Kashmir

Munsab,

Anwar,

Fatima

2023

sbsee

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Purpose: Consumer behavior is much broad and complex concept in Economics. Not only income but other factors shape the consumption pattern in different regions, countries and even in cities. The main objective of this research is to identify and analyze the factors that influence purchasing behavior of cash and carry consumers during purchasing Design/Methodology/Approach: This study uses different variables as independent variables and purchasing behavior as dependent variables also some intermediate variables that influences purchasing behavior of people. The sample is collecting and analyzing of 200 respondents in the city of District Bagh Azad Kashmir. Convenient Sampling technique uses to collect data and Statistical Package for Social Sciences (SPSS) is use for analysis. Reliability Analysis and Regression Analysis (RA) are use for analysis and hypothesis testing. Findings: According to results people change their behaviour moderately during purchasing, A numbers of customer purchase according to environment, Facilities, advertisement, distance and awareness. However some customer purchase only planned products. This study concludes that some variables including in the study have significant and positive impact and some have negative impact on purchasing behavior. A small number of variables have insignificant relationship with purchasing behavior. Researcher only mentions significant variables. Implications/Originality/Value: So it is concluded that seller behavior, packing, Geography, store environment and brands change the plan purchasing of consumer

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A Study on Customer Perception Towards Supermarkets in Goa

Sami¹,

Kumar²

2021

IJMH

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People shift their buying from local retail stores to supermarkets, because of many reasons. This trend shift has not only been seen in metro cities but in small towns too. These change in perceptions of the customer insight the researcher and other stakeholder to study the reason behind it. This study tries to understand the demographic profile of the customers in Goa and compare the perception of customers towards supermarket and local retail stores. It has observed that people prefer supermarkets more as compared to the local retail store.

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Determinants of Consumer Satisfaction at Supermarkets: An Empirical Study from Pakistan

Cited by 3 publications

References 6 publications

Contributing Features that Alter Purchasing Behaviour of Cash and Carry Customers in Pakistan

Contributing Features that Alter Purchasing Behaviour of Cash and Carry Customers in Pakistan

Purchasing Behaviour and Trends of Cash and Carry Customers in District Bagh, Azad Jammu and Kashmir

A Study on Customer Perception Towards Supermarkets in Goa

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