2021
DOI: 10.46222/ajhtl.19770720.198
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Determinants of Behavioural Intention Towards Travel Applications in an Emerging African Economy: A Perspective on the Hospitality Industry

Abstract: This study is aimed at uncovering the determinants of behavioural intention towards travel applications in an emerging economy of South Africa. A descriptive and quantitative design was employed, and primary data (n=420) was gathered from participants using an online questionnaire. Structural equation modelling was applied to examine the theoretical connection between the dimensions of experiencescape, memorability, satisfaction, and behavioural intention. The results prove that the dimensions of experiencesca… Show more

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Cited by 3 publications
(2 citation statements)
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“…Research on experiencescape has defined it through specific conceptual analysi or empirical research. In this context, research has been conducted focusing on the following: museums (Blumenthal and Jensen, 2019), nature-based tourism products (Fossgard and Fredman, 2019), ski tourism (McLeay et al ., 2019), festivals (Chen et al ., 2020), farm tourism (Mei et al ., 2020), gastronomy tourism (Fuste-Forne, 2021), dining experience (Handayani, 2021), accommodation sector (Ledikwe, 2021), destinations (Lin et al ., 2022), health tourism (Chen et al ., 2023) and food and wine tourism (Carvalho et al ., 2023) concerning the experiencescape.…”
Section: Experiencescapementioning
confidence: 99%
“…Research on experiencescape has defined it through specific conceptual analysi or empirical research. In this context, research has been conducted focusing on the following: museums (Blumenthal and Jensen, 2019), nature-based tourism products (Fossgard and Fredman, 2019), ski tourism (McLeay et al ., 2019), festivals (Chen et al ., 2020), farm tourism (Mei et al ., 2020), gastronomy tourism (Fuste-Forne, 2021), dining experience (Handayani, 2021), accommodation sector (Ledikwe, 2021), destinations (Lin et al ., 2022), health tourism (Chen et al ., 2023) and food and wine tourism (Carvalho et al ., 2023) concerning the experiencescape.…”
Section: Experiencescapementioning
confidence: 99%
“…Previous studies have applied the experiencescape concept in a variety of contexts, including the hospitality industry (Ledikwe, 2021), cultural heritage tourism (Chen et al, 2020a), farm tourism (Mei et al, 2020), nature tourism (Fossgard and Fredman, 2019), and ski tourism (McLeay et al, 2019). In recent years, experiencescapes have also been examined in terms of various culinary, gastronomic (Fusté-Forné 2021; Handayani, 2021; Mossberg and Eide, 2017; Ngoc Su et al, 2020; Richards, 2021), and wine tourism experiences (Carvalho et al, 2021; Gunasekar et al, 2021).…”
Section: Introductionmentioning
confidence: 99%