“…The majority of theoretical approaches aspire to discover the antecedents of firms' decision to invest in EIs at different levels, that is, the determinants (Liao & Liu, 2020; Zartha Sossa et al 2020; Zubeltzu‐Jaka et al, 2018). These studies mainly focus on large firms operating in manufacturing sectors because of their higher environmental impact, whereas the EI processes of small‐and medium‐sized enterprises (SMEs), which constitute the vast majority of ventures in many western economic contexts, are underresearched (Díaz‐García et al, 2015; Tang, Walsh, Lerner, Fitza, & Li, 2018; Xavier et al, 2017).…”