Determinantes das práticas de responsabilidade social empresarial: pressão institucional ou oportunidade estratégica?

Abstract

Institutional theory and strategic studies suggest the existence of a potential paradox in its foundations. Previous studies on institutional and strategic factors that determine Corporate Social Responsibility (CSR) practices do not address this paradox. The purpose of this research was to understand how potentially divergent factors explain the same phenomenon: CSR involvement. For this purpose, a qualitative research was carried out in a large-scale industry from the Brazilian footwear sector. Interviews and company documents provided the data, which were analyzed through content analysis. The results revealed that institutional and strategic factors positively influence CSR practices in a complementary relationship. Therefore, it is concluded that there is no incompatibility between the institutional and strategic determinants of CSR. Instead, there is a complementary relationship. Thus, this research is expected to contribute in deepening the understanding of the determinants of CSR. It is also expected that business managers will view institutional pressures as strategic opportunities.

Moderating effect of corporate social responsibility on the relationship between competitive strategies and the competitiveness of Brazilian and French industrial companies

“…In this context, considering CSR as a set of practices and policies that consider the expectations of stakeholders (Aguinis, 2011), from environmental aspects, economic and social interests (Knorringa & Nadvi, 2016), it is considered that the institutional theory contributes to the understanding of the impact of CSR on the company's competitive strategies (Lourenço & Sousa-Filho, 2020) leading to competitiveness.…”

Efeito moderador da Responsabilidade Social Corporativa na relação entre as estratégias competitivas e a competitividade das empresas industriais brasileiras e francesas

“…Nesse contexto, considerando a RSC como um conjunto de práticas e políticas que têm em vista as expectativas das partes interessadas (Aguinis, 2011), a partir de aspectos ambientais, interesses econômicos e sociais (Knorringa & Nadvi, 2016), considera-se que a teoria institucional contribua para o entendimento do impacto da RSC nas estratégias competitivas da empresa (Lourenço & Sousa-Filho, 2020) conduzindo à competitividade.…”