Determinant Analysis of Factors Influencing Tuak Consumption Culture on Guardian Earth Through the Leininger Model Sunrise Approach Theory

Abstract

People who consume alcoholic drinks in various regions in Indonesia, if viewed through the Sunrise Model approach, is influenced by several things, including technological factors, religious and philosophy of life factors, social and family relationships factors, cultural and styles life factors, policy and regulatory factors, economic factors and educational factors. The purpose of this research is to know the determinants of factors that influence the Culture of Tuak Consumption on Bumi Wali Tuban through the Leininger Model Theory Approach. The research design used in this study was analytic with a cross sectional approach. The population in this study are all residents in the area of Tuban Regency with a total of 1,291,665 people with a sample size of 400 taken using cluster sampling. Data was collected by using a questionnaire. The collected data was tabulated, analyzed using frequency distribution and percentage and presented in the distribution table. Analysis of bivariate and mutivariate data used logistic regression to find factor determinants. The results show that cultural values and lifestyle are the factors that most influence the culture of tuak consumption with p value 0.000 (p <0.05) and OR 23.11. This means that cultural and lifestyle factor have a chance of 23,11 times for someone to drink tuak. Tuak consumption in Tuban Regency is a culture that has declined and become a characteristic. This drink is "obligatory" and serves as a banquet for traditional events or traditional rituals in Tuban