Detection of Real-Time Intentions from Micro-blogs

Combining structure, content and meaning in online social networks: The analysis of public's early reaction in social media to newly launched movies

“…Among current marketing applications of social media mining, monitoring the public reactions to marketing campaigns and early market reception of new products can help companies to identify in advance ways to make their communication more effective and obtain early clues about how to tweak the launch strategy (Banerjee et al, 2012), to improve or amend products' design (Marcus et al, 2011), or to monitor whether the campaign does affect sentiment and reputation of a brand (Melville et al, 2009;Chamlertwat et al, 2012).…”