“…Indeed, even though national legislation has focused mainly on insurer fraud (i.e., from within the insurance organization), many states have passed laws targeted at policyholder-based insurance fraud (Todd et al, 1999). However, the majority of the approaches to reducing insurance fraud have focused on identifying the perpetrators of such behavior (e.g., Artis et al, 2002;Schiller, 2006) rather than understanding why policyholders commit insurance fraud and thus, providing knowledge that allows fraud to be approached from an attitudeor behavioral-change perspective. This is despite the fact that public attitudes toward insurance fraud have been identified as one of the main obstacles to reducing this fraudulent activity and the need to change the public's perceptions is seen as a potential, albeit partial, solution (Carris and Colin, 1997;Smith, 2000).…”