Abstract. The paper describes an efficient method of magnetization of permanent magnets, mounted on synchronous and BLDC motor rotors, which employs an air coil. A developed mathematical model of an electromagnetic circuit is presented, which was simulated in an ANSYS-MAX-WELL environment. The performed simulations and experimental tests allowed optimization of the physical process of magnetization of permanent magnets mounted on an electrical machine rotor. The adopted method allowed achieving more favourable conditions of magnetization -less financial expenditure allowed to achieve the same results.