The aryl hydrocarbon receptor (AhR) is traditionally defined as a transcription factor activated by exogenous polyaromatic and halogenated aromatic hydrocarbon (PAH/HAH) ligands. Active AhR induces genes involved in xenobiotic metabolism, including cytochrome P4501A1, which function to metabolize activating ligands. However, recent studies implicate AhR in biological events that are apparently unrelated to the xenobiotic response, implying that endogenous activation mechanisms exist. Three AhR genes in zebrafish (Danio rerio) encode proteins that demonstrate differential activation in response to PAH/HAHs, with the nonresponsive drAhR1a having some sequence divergence from the PAH/HAH-responsive AhRs in the ligand binding domain (LBD). We used these differences to guide the mutagenesis of mouse AhR (mAhR), aiming to generate variants that functionally discriminate between activation mechanisms. We found substitution of histidine 285 in the LBD with tyrosine gave a receptor that could be activated by iso-, a potential AhR ligand chemically distinct from classic PAH/HAH-type ligands, but prevented activation by both exogenous PAH/HAH ligands and the endogenous activation mimics of suspension culture and application of shear-stressed serum. The differential response of H285Y mAhR to YH439 suggests that this activator has a novel mode of interaction that tolerates tyrosine at position 285 in the LBD and is distinct from the binding mode of the well characterized PAH/HAH ligands. In support of this, the PAHtype antagonist 3Đ,4Đ-dimethoxyflavone blocked mAhR activation by 2,3,7,8-tetrachlorodibenzo-p-dioxin but not YH439. Furthermore, the strict correlation between response to exogenous PAH/HAH ligands and mimics of endogenous activation suggests that a PAH-type ligand may underpin endogenous mechanisms of activation.The aryl hydrocarbon receptor (AhR), also known as the dioxin receptor, is a basic helix-loop-helix-Per-aryl hydrocarbon receptor nuclear translocator (ARNT)-Sim transcription factor best characterized by activation in response to exogenous polyaromatic and halogenated aromatic hydrocarbon (PAH/HAH) type ligands. Latent AhR is bound by chaperones, which serve to present a ligand-accessible conformation of the ligand binding domain (LBD) and maintain cytoplasmic localization (Mitchell and Elferink, 2009). Xenobiotic PAH ligands such as 3-methylcholanthrene (3MC) and benzo[a]pyrene (B[a]P), and the prototypical HAH, 2,3,7,8-tetrachlorodibenzo-p-dioxin (TCDD) bind to the AhR within the LBD, causing a conformational change that allows nuclear import and exchange of chaperones for the AhR partner ARNT. The AhR/ARNT heterodimer binds xenobiotic-response elements (XREs) in regulatory regions of target genes and associates with coactivators to initiate transcription (Kobayashi et al., 1997;Kumar et al., 1999). PAH activation