Detecting Fake Review Buyers Using Network Structure: Direct Evidence from Amazon

He, Sherry; Hollenbeck, Brett; Overgoor, Gijs; Proserpio, Davide Μ.; Tosyali, Ali

doi:10.2139/ssrn.4147920

Cited by 1 publication

(1 citation statement)

References 14 publications

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“…Legal action was also taken against the administrators of more than 10,000 Meta groups that attempted to stage these fake reviews in exchange for money or free products (with one group that had more than 43,000 members) (Amazon., 2022). Research also suggests that rather than just identifying the fake reviews it is important to target the products and the groups sponsoring the reviewers for fake reviews (He et al, 2022). Therefore, civil litigation is one step in addressing the nefarious business of brokering fake reviews.…”

Section: Theoretical and Managerial Implicationsmentioning

confidence: 99%

Incentivized fake reviews: When cognitive reappraisal paves the way for an immoral journey

Malik,

Sadeghi R,

Paswan

et al. 2024

J of Consumer Behaviour

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Recent studies explain how to detect fake reviews and their impacts on consumers and businesses. Despite the prevalence and significance of fake reviews, prior research has yet to fully explore the motivations and psychological mechanisms behind voluntary participation in writing fake reviews, especially in incentivized campaigns. This paper explains why consumers engage in the immoral act of writing fake reviews in return for free products. We investigate the interactive role of individuals' self‐focused motivations and cognitive reappraisal ability in diminishing consumers' moral emotions of guilt, subsequently influencing their intention to write incentivized reviews. Built on three studies, the findings reveal that customers' self‐focused motivations coupled with their ability to regulate emotions dissuade their feelings of guilt. Consequently, customers who experience downregulated emotions of guilt show a higher intention to write incentivized fake reviews. This study contributes to the existing literature by illustrating the driving factors toward writing incentivized fake reviews, especially by depicting the negative role of cognitive reappraisal. The study also has managerial implications indicating that such customer behavior can be avoided by fostering a sense of consideration toward others by making them aware about the impact of their actions.

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Section: Theoretical and Managerial Implicationsmentioning

confidence: 99%