Detecting dynamic interaction of multiple subjects in policy information communication in China

Abstract

Purpose As an important part of national governance, the online communication of education policies usually attracts the attention of many subjects, including the public and the media. Existing research mainly focuses on analysing communication behaviour of a single subject. However, with the rapid development of social media, policy information communication is often accompanied by the participation of multiple subjects and forms diversified communication behaviours and interaction patterns. The comprehensive identification of multiple subjects and their interactions can accurately depict the communication process and effectively support the efficient communication of policies. Therefore, this paper aims to conduct fine-grained analysis on the multiple subjects in information communication of the education policy. Design/methodology/approach This paper explored the communication and interaction process of the education policy via multidimensional analysis. Specifically, the authors firstly obtained multi-source communication data to identify key communication subjects. Secondly, the authors mined the communication contents generated by communication subjects to measure the diversified correlations between subjects. Finally, the authors depicted the interaction of subjects in policy information communication. Findings The experimental results reveal that there are multiple key subjects in the policy information communication, and the communication roles of the subjects change with the communication process, including dominance role, one-way or two-way effect role. This further indicates the need to allocate resources dynamically in the process of policy communication. Originality/value Analysing the process of policy communication and identifying the dynamic interaction between communication subjects can provide more a comprehensive and detailed decision-making basis for policy formulation and implementation. In addition, the research ideas and methods presented in this paper expand the perspective of information communication research.