Detailed Investigation of Influence of Machine learning (ML) and Big Data on Digital Transformation in Marketing

Jain, Ankur; Ramachandran, K. K.; Sharma, Shikha; Sharma, Trishu; Pareek, Prakash; Pant, Bhasker

doi:10.1109/icacite53722.2022.9823810

Cited by 5 publications

(1 citation statement)

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“…Furthermore, the emergence of artificial intelligence (AI) has had a profound influence on the advancement of marketing techniques, namely within the organized retail industry. Artificial intelligence (AI) plays a pivotal role in the collection and analysis of data, enabling the development of marketing strategies that are both effective and efficient [10] . Consequently, enterprises are compelled to modify and advance their marketing tactics in order to remain pertinent and competitive within an ever more digitalized global landscape.…”

Section: Introductionmentioning

confidence: 99%

Navigating the modern marketing landscape: Strategies and Innovations in contemporary marketing management

Ahmed,

Sur

2024

Eur. J. Multidiscip. Res.

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This study explores the dynamic field of marketing management in the perspective of the quickly changing business environment of today. Understanding and adjusting to these trends have become crucial for organizations looking to keep their competitive edge as technology, globalization, and changing consumer behaviours redefine the marketing environment. This essay examines the many facets of contemporary marketing management, including brand development, strategic planning, and the use of digital technologies. The study clarifies the tactics that companies should use to successfully engage and resonate with their target consumers by assessing the most recent trends, problems, and possibilities. This report analyzes key trends influencing marketing management strategies through a thorough analysis of recent research and practical data. It looks at how data analytics and market research can help businesses make more informed decisions by showing how they can use data-driven insights to improve consumer experiences and customize their strategy. The study also digs into the world of digital marketing, investigating the effects of influencer partnerships, content marketing, and social media on customer engagement and brand recognition. The study looks into how companies might use these platforms to create lasting bonds and promote customer loyalty. The report also discusses the idea of sustainability and ethical issues in marketing management. The study investigates how organizations might incorporate these concepts into their marketing tactics to be in line with shifting consumer attitudes as consumers expect greater transparency and ethical business practices. This research study emphasizes the dynamic character of marketing management in the modern business environment in its conclusion. A comprehensive understanding of marketing management's complexities is essential for developing strategies that resonate with the many preferences and needs of today's consumers as technology and consumer behaviours continue to transform the marketing landscape.

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Section: Introductionmentioning

confidence: 99%