Destination marketing: The use of technology since the millennium

Abstract

This editorial presents an overview of studies contained in this special issue. Recognising that destination management and marketing remains a key field of academic study and as an issue of importance to the tourism industry. The collection of papers in this issue explore the rapid and expansive technological enhancement and innovations in destination management. Whilst not attempting to provide full coverage of emerging technologies, the issue has succeeded in identifying some key issues for future practice and research

Prosuming tourist information:Asking questions onTripAdvisor

“…The first is the level of information a query can generate. According to Li et al (), the internet has made it possible for consumers to access a vast array of information online, through formal and informal sources of information. The other factor is the level of precaution taken by the traveller or seriousness attached to the future experience.…”

“…The impact of eWOM and online review sites more broadly has created a form of communication that empowers consumers and providers creating two-way communication channels between consumers and businesses (Litvin et al, 2008). This new hypermedia has led to increased engagement with the internet as a source of information about products and services (Li, Robinson, & Oriade, 2017;Litvin et al, 2008).…”

Social Media Usage Among Wine Tourism DMOs

“…Tourism sector is facing a technological revolution. The number of tourists booking online travels, accommodation, and other tourism products and services is increasing and even for those who don't buy online, at least they use Internet to search information about destination [1,2]. Social media platforms allow to share information through the use of texts, images [3], but also short duration microfilms for tourism destinations promotion [4].…”

“…Destination Marketing Organizations (DMOs) have as mission the representation of their destinations at the marketplace in order to attract more tourists [2]. According to [5], DMOs have several responsibilities concerning the development of the destination.…”

“…To DMOs activities, social media platforms may act as a powerful and low-cost way to overcome this challenge [6]. For [2], the use of technologies by DMOS can be an opportunity and also another challenge.…”