Destination loyalty and repeat behaviour: an application of optimum stimulation measurement

Niininen, Outi; Szivás, Edith; Riley, Michael

doi:10.1002/jtr.511

Cited by 109 publications

(81 citation statements)

References 36 publications

(39 reference statements)

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“…Moreover, a critical relationship between push/pull motivation and destination loyalty in terms of revisit intention and recommendation has been underlined by previous studies (e.g., Yoon & Uysal, 2005). In reviewing litreatures, "revisit intention" and "positive word of mouth recommendation" have been recognized as indicators of loyalty in many studies (Bigne et al, 2001;Chen & Gursoy, 2001;Niininen et al, 2004;Yoon & Uysal, 2005;Chi & Qu, 2008).…”

Section: Destination Loyaltymentioning

confidence: 96%

Factors Influencing Visitors’ Revisit Behavioral Intentions: A Case Study of Sabah, Malaysia

Som¹,

Marzuki²,

Yousefi³

et al. 2012

IJMS

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Revisit intention has been highlighted as an important research topic in competitive market of tourism destinations. Despite the considerable number of research on repeat visitors, it remains unclear why people undertake repeat visits and what kind of characteristics hold repeat visitors. This research aims to identify factors influencing repeat visitors to Sabah, Malaysia. The results of this study indicated that "destination image" and "relaxation and recreation" were the most important destination attributes and travel motives for repeat visitors to Sabah. Concerning their perception on destination loyalty, the study revealed that respondents were loyal to Sabah, intent to revisit and recommended Sabah as a holiday destination.

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Section: Destination Loyaltymentioning

confidence: 96%

Factors Influencing Visitors’ Revisit Behavioral Intentions: A Case Study of Sabah, Malaysia

Som¹,

Marzuki²,

Yousefi³

et al. 2012

IJMS

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“…For example, in examining the effect of novelty seeking on tourists' return pattern to a destination, Niininen et al (2004) demonstrated that tourists with high novelty seeking tendency showed different patterns of destination choice and were less likely to return to the same destination. Assaker et al (2011) found that a higher level of novelty seeking resulted in a lower immediate intent to revisit, but a greater intent to revisit in the future.…”

Section: H5 Cruise Vacationers' Novel Experience Is Positively Assocmentioning

confidence: 98%

Impacts of cruise service quality and price on vacationers’ cruise experience: Moderating role of price sensitivity

Chua¹,

Lee²,

Goh³

et al. 2015

International Journal of Hospitality Management

184

140

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a b s t r a c tIn view of the increased interest in cruise vacations and limited study on cruises, the purpose of this study was to shed light on an understanding of cruise vacationers' evaluations of onboard experiences with cruise lines in North America and their loyalty-formation process. The empirical results revealed that interactional quality and outcome quality were significantly and positively associated with novelty and perceived value which in turn, affected satisfaction and loyalty. In addition, perceived price was a significant and negative predictor of perceived value. The moderating function of price sensitivity showed that novelty was more effective in inducing satisfaction in the low price sensitivity group and it was more effective in enhancing perceived value in the high price sensitivity group. Overall, these results help cruise line operators who observe that cruise vacationers have become more demanding on service quality, price, and value. Practical and theoretical contributions are discussed.

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“…On the basis of recent tourism destination studies, it has been widely acknowledged that the intention to revisit a destination and recommended the visit to others are both signs of loyalty [2,4,5,24]. Hence, repeat visitation and recommendation to other people as well as their benefits are now widely recognized by both academics and practitioners as an important issue in tourism strategies.…”

Section: Destination and Loyaltymentioning

confidence: 99%

Relationship between marketing and community involvement: two significant factors for tourism strategies

Shirazi

Som

2010

WIT Transactions on Ecology and the Environment

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In considering the development of tourism destinations in a competitive market, a comprehensive viewpoint to tourism strategies is vital and valuable. A significant element of successful tourism strategies is the ability to recognize and concentrate a wide range of key factors and their interaction. Literature relating to relationship marketing and community involvement were reviewed and revealed that the concepts of relationship marketing, as well as communities' involvement, have been the subject of much research, but from a distinct perspective. Research pertaining to the linkage between relationship marketing and community involvement for strategies of tourism development is rather limited. This work is summarized in this article and the interrelation of the two most important issues for strategies of tourism development is discussed. Therefore, the purpose of this paper is to explore the role of relationship marketing and community involvement and their noticeable interaction for tourism strategies.

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Destination loyalty and repeat behaviour: an application of optimum stimulation measurement

Cited by 109 publications

References 36 publications

Factors Influencing Visitors’ Revisit Behavioral Intentions: A Case Study of Sabah, Malaysia

Factors Influencing Visitors’ Revisit Behavioral Intentions: A Case Study of Sabah, Malaysia

Impacts of cruise service quality and price on vacationers’ cruise experience: Moderating role of price sensitivity

Relationship between marketing and community involvement: two significant factors for tourism strategies

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