Destination Image of Kyrgyzstan: A Content Analysis of Travel Blogs

Aitieva, Dinara; Kim, Sehun; Kudaibergenov, Meerbek

doi:10.1080/1528008x.2021.1964412

Cited by 7 publications

(2 citation statements)

References 79 publications

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“…In the context of UGC [5], the content generated by travelers and shared on social media (i.e., "tourist-generated content", TGC) is an agent for forming the tourist destination image (TDI) because it is part of the projected and perceived images [6]. To analyze TDI, the authors have used different social media sources such as travel blogs [7], travel-related pictures [8], and travel vlogs [9], but online travel reviews (OTRs) are the source of TGC that provide the most information about TDI [10]. The travel-related platforms that host Tour.…”

Section: Introductionmentioning

confidence: 99%

Destination Image Semiotics: Evidence from Asian and European Upscale Hospitality Services

Marine-Roig

2024

Tourism and Hospitality

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Given the importance of semiotics and destination image (TDI) in the field of tourism and hospitality marketing, this study proposes a conceptual model that integrates Peirce’s semiotic triad, Grönroos’s quality service model, and Morris’s semiotic trichotomies in the TDI formation circle. The new framework aims to measure the contribution of quality hospitality services to online TDI formation. Using scaled comparisons of homogeneous big data, this framework was empirically tested with all two- and three-star Michelin restaurants in a sample of 100 four- and five-star hotels, all located in Asia and Europe, reviewed in 317,979 online travel reviews (OTRs) hosted on TripAdvisor. The results showed that three-star restaurants and five-star hotels are more popular in terms of the number of OTRs, but diners and guests are more satisfied with and loyal to two-star restaurants and four-star hotels. This big data finding contradicts previous survey-based research on quality services. Instead, the results confirm that consumer satisfaction positively affects consumer loyalty. The new approach to the TDI from a semiotic perspective—destination image semiotics—can represent a paradigm shift in the analysis of TDI through user-generated content (UGC). The proposed conceptual framework integrates several sound theoretical models to extract maximum insights from UGC.

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Section: Introductionmentioning

confidence: 99%

Destination Image Semiotics: Evidence from Asian and European Upscale Hospitality Services

Marine-Roig

2024

Tourism and Hospitality

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“…Similarly, the Ministry of Craft promotes tourism industry players to conduct digital marketing. The lifestyle of the people who move quickly and are in direct contact with the internet makes the promotion model relevant to tourist destination, giving accommodation managers a good image (Aitieva et al, 2022). Digital marketing is conducted on social media as promotional efforts to find consumers (Shah & Halligan, 2009).…”

Section: Introductionmentioning

confidence: 99%

Digital Content Marketing Influences People to Visit Tourist Destinations

Sari,

MS,

Erlina

2023

IJASSH

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Tourism uses the digital marketing concept and produces digital content marketing (DCM) to communicate services that aim to increase visits to tourist destinations in Indonesia. Therefore, this study aimed to determine DCM’s effectiveness in influencing tourist visits in Indonesia. It adopted the uses and gratification theory, the AISAS marketing communication model, as well as self-brand connection and experience variables. Furthermore, a survey was used with a quantitative approach involving 200 respondents selected using a non-probability sampling technique. Structural equation modeling (SEM) was employed in data analysis with partial least squares (PLS) software. The results showed that DCM containing information about a tourist destination, as well as an invitation to visit a destination, attracts the attention of consumers. In this case, consumers need to find information through websites and social media. Moreover, DCM that prioritizes content designed to the intended consumers’ self-concept cannot help consumers seek information about a tourist destination. Therefore, the invitation to visit is also attractive and makes consumers seek information through websites and social media.

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