Destination image and revisit intentions: a mediation-moderation study through tourist satisfaction and place attachment
Urooj Zulfiqar,
Attia Aman-Ullah,
Waqas Mehmood
et al.
Abstract:Purpose
The purpose of this study is to test the relationship of cognitive destination image and affective destination image with tourist satisfaction and revisit intention. This study also tested the mediation effect of tourist satisfaction between cognitive destination image and affective destination image with revisit intention. Furthermore, place attachment is aimed to test as a moderator between tourist satisfaction and revisit intention.
Design/methodology/approach
Participants in this study are intern… Show more
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