“…Research has examined tourists' motivations for tasting local food (Kim & Eves, 2012; Kim, Eves, & Scarles, 2009), and attending food‐related festivals (e.g., Chang & Yuan, 2011; Kim, Goh, & Yuan, 2010), food markets (Dimitrovski & Crespi‐Vallbona, 2017), or a food destination (Su, Johnson, & O'Mahony, 2020). In addition, scholars have highlighted the role of the destination culture in encouraging traditional food consumption and explored how culture may influence food preference and choice effects (Chang, Kivela, & Mak, 2010; Promsivapallop & Kannaovakun, 2019).…”