Destination brand experience and visitor behavior: Testing a scale in the tourism context

Barnes, Stuart J.; Mattsson, Jan; Sørensen, Flemming

doi:10.1016/j.annals.2014.06.002

Cited by 224 publications

(215 citation statements)

References 57 publications

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“…Previous studies mainly focus on the functional or physical attributes of the tourism destination as being the main driver of tourists' destination brand consumption (Sirakaya, Sonmez, & Choi, ). However, recently aspects of tourists' symbolic (Ekinci, Sirakaya‐Turk, & Preciado, ) and experiential benefits (Barnes, Mattsson, & Sørensen, ; Chen & Chen, ; Chen & Chen, ; Govers, Go, & Kumar, ) of destination consumption quality have been gaining more attention from tourism scholars and practitioners. For example, Ekinci et al .…”

Section: Introductionmentioning

confidence: 99%

“…(, p.716) address the importance of symbolic attributes of tourism destinations for providing tourists ‘with a suitable venue for the enactment of self‐concept, social identity, and enhancement of lifestyle’. Otto and Ritchie () emphasize the experiential nature of tourism consumption and view tourism as a consumption experience that pertains to the multisensory, fantasy and emotive dimensions of visitors' experiences (Barnes et al ., ; Chen & Chen, ; Govers et al ., ). Given the distinctiveness of various consumption perceptions (functional, symbolic and experiential) and their associated influences on tourists' consumption evaluations and post‐consumption destination loyalty, relatively little research can be found to integrate these three types of destination consumptions to depict the whole picture of tourist destination consumption.…”

Section: Introductionmentioning

confidence: 99%

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Symbolic, Experiential and Functional Consumptions of Heritage Tourism Destinations: The Case of Angkor World Heritage Site, Cambodia

Chen

Leask

Sambath

2016

Journal of Tourism Research

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This study empirically investigates the effects of three destination consumptions (namely symbolic, experiential and functional) on tourists' destination attachment and satisfaction, and further on destination loyalty at a heritage tourism destinations. Using a sample of 512 international tourists visiting Angkor, Cambodia, results reveal that all three types of consumptions have significantly positive effects on destination attachment and satisfaction, which in turn positively affect destination loyalty. However, the effects of symbolic consumption and experiential consumption are greater than that of functional consumption. The results also support the importance of the role of destination attachment in the quality-satisfaction-loyalty relationship.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Symbolic, Experiential and Functional Consumptions of Heritage Tourism Destinations: The Case of Angkor World Heritage Site, Cambodia

Chen

Leask

Sambath

2016

Journal of Tourism Research

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“…Similarly, Spangenberg et al (1996) found that the presence of ambient scent may increase various approach behaviors. In addition, Barnes et al (2014) studied sensory brand experience in the tourism context and found that sensory brand experience had a positive impact on revisit intention. Accordingly, we propose the following hypothesis:…”

Section: Role Of Sensory Brand Experiencementioning

confidence: 99%

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

Hepola

Karjaluoto

Hintikka

2017

JPBM

123

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. (2017). The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement. Journal of Product and Brand Management, 26 (3), 282-293. doi:10.1108/JPBM-10-2016-1348 2017 The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement Abstract Purpose -This study examines the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral consumer brand engagement.Design/methodology/approach -A survey was administered to the customers of a Finnish tableware brand using relevant Facebook channels. A total of 1385 responses were analyzed using partial least squares structural equation modeling.Findings -The empirical findings suggest that both involvement and sensory brand experience are directly related to the three facets of consumer brand engagement. Further, involvement, sensory brand experience and consumer brand engagement jointly explain more than 50 % of the variance in brand equity. In addition, the results reveal that emotional engagement was the most influential factor in determining consumers' overall engagement level. Research limitations/implications-The framework should be tested in other contexts and the application of longitudinal research setting is encouraged.Practical implications -The study highlights not only the importance of holistic consumer brand engagement management but also the necessity to manage sensory aspects of consumer-brand interactions. In this way, managers can build sustainable consumer-brand relationships.Originality/value -The nomological network of consumer brand engagement is not wellknown. This study integrates two central constructs (sensory brand experience and brand equity) with the concept of consumer brand engagement and examines their effects on brand equity both directly and indirectly through cognitive, emotional and behavioral consumer brand engagement.

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“…Further, Nysveen et al (2013) have tested the brand experience scale of Brakus et al (2009) in services (mobile, television and broadband), and proposed one more additional brand experience dimension, which is 'relational experience'. More recently, Barnes et al (2014), examined brand experience for destination brands and found sensory dimension as the most important one.…”

Section: Brand Experience: a Theoretical Backgroundmentioning

confidence: 98%

Brand experience anatomy in retailing: An interpretive structural modeling approach

Khan

Rahman

2015

Journal of Retailing and Consumer Services

104

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Destination brand experience and visitor behavior: Testing a scale in the tourism context

Cited by 224 publications

References 57 publications

Symbolic, Experiential and Functional Consumptions of Heritage Tourism Destinations: The Case of Angkor World Heritage Site, Cambodia

Symbolic, Experiential and Functional Consumptions of Heritage Tourism Destinations: The Case of Angkor World Heritage Site, Cambodia

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

Brand experience anatomy in retailing: An interpretive structural modeling approach

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