“…As Strauss (1987) pointed out, there are many sources of data beyond observation alone. Existing GT studies in the IS field used data generation methods such as interviews (e.g., Calloway and Ariav 1995;Seeley and Targett 1997;Work 2002), participant observations, or ethnography (e.g., Ribes and Finholt 2009;Wales et al 2007), some forms of action research (e.g., Baskerville and Pries-Heje 1999;King 1996), informal conversations in the field (e.g., Goulielmos 2004;Volkoff et al 2005), focus groups (e.g., Palka et al 2009), or document analyses (e.g., Lundell and Lings 2003). Some of the papers just quoted also use a combination of two or more of these methods and build case studies (e.g., Levina and Vaast 2008) to support their grounded research projects.…”