Designing Souvenir Products Berastagi Clothes with Kansei Engineering Method

Abstract

Consumer desire is something that is very vital to be criticized in product design. Clothing products are also known as the time changing industry, which is an industry that must continue to innovate to meet consumer desires. Berastagi clothing products are one of the typical souvenirs of the Berastagi tourism area. Based on a preliminary survey conducted on 84 tourists, 70.24 percent stated that the dress design was not attractive. As many as 70 percent of the tourists state that the design of these clothes is outdated. Therefore it is necessary to design new clothes designs. The method used in this study is kansei engineering to identify the kansei, items, and product categories that are consumer’s preferences. In this study, four questionnaires were used. The first questionnaire is an open questionnaire that is used to analyze the product word kansei. The results are obtained in the form of nineteen kansei words which will be used as input to the second questionnaire. Each kansei word was assessed by the respondent using a semantic differential scale. The results of the data adequacy test for the second questionnaire obtained N ‘value of 91 while the number of samples was 93 so that the data was sufficient. The results of the validity test state that all kansei words are valid. The reliability test yields a value of 0.907 or greater than 0.60 so that the data is considered reliable. MSA and KMO test results obtained all valid data. Questionnaire III was used to determine product stimulus. The results of the second questionnaire were analyzed for conjoint analysis in order to obtain 8 product stimuli. Questionnaire IV is used to find out the models used to fulfill each customer’s kansei words. In addition, an analysis of the main preferences of customers was also carried out. The final result is that the model with the highest utility which is the customer’s preference is clothing with cotton materials, ikat motif, cardigan models, white color, and long sleeves.

Kansei Engineering Method Survey Paper In Designing And Implementing Market Needs

“…Kansei Engineering or in Japanese Kansei Kougaku which means affective/emotional engineering, which can be interpreted as sensitivity related to what people think, so Kansei Engineering (KE) is a method that combines Kansei into Engineering (Coronado, Venture, & Yamanobe, 2021). Kansei Engineering will use customer needs or customer-oriented factors as the basis for designing or developing a product (Sembiring, Febrilliandika, Oktaviani, Siregar, & Azmi, 2021). In the process, an analysis of the wants and needs of customers or users will be carried out.…”