Designing retail - Unravelling coping strategies through emphatic interviewing owner managers.

Madsen, Signe Mørk; Petermans, Ann

doi:10.1016/j.jretconser.2019.101884

Cited by 13 publications

(5 citation statements)

References 29 publications

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“…We analysed the transcripts of 52 BOP respondents to develop a thematic map exploring both the semantic and latent levels (Braun & Clarke, 2006; Madsen & Petermans, 2020). Two of the researchers carried out open coding.…”

Section: Methodsmentioning

confidence: 99%

Impact of perceived value on the online purchase intention of base of the pyramid consumers

Srivastava

Mukherjee

Datta

et al. 2023

Int J Consumer Studies

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Despite the voluminous purchasing power of the consumers at the base of the pyramid (BOP), substantial research has not been carried out on their online buying behaviour. This study investigates the factors that trigger the online shopping intention of BOP consumers. We conducted semi‐structured in‐depth interviews with 52 BOP respondents from India. Our thematic analysis indicates four perceived benefits and five sacrifices influencing BOP consumers' perceived value for online purchases, subsequently determining their adoption behaviour. As a novel contribution to the literature, this study unfolds several unknown factors that motivate/demotivate BOP consumers to buy online using the Value‐based Adoption Model (VAM). The findings of this study will help e‐commerce marketers enhance BOP consumers' usage intention toward online purchases.

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Section: Methodsmentioning

confidence: 99%

Impact of perceived value on the online purchase intention of base of the pyramid consumers

Srivastava

Mukherjee

Datta

et al. 2023

Int J Consumer Studies

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“…In-depth interview is "an unstructured, direct, personal interview in which a single participant is probed by an experienced interviewer to uncover underlying motivations, feelings, and beliefs on a topic" (Malhotra, 2017, p. 209). Furthermore, we used the semi-structured qualitative interview schedule because its flexibility and validity are proven by the fact that it is the most widely used interviewing format for qualitative research (DiCicco-Bloom & Crabtree, 2006;Madsen & Petermans, 2019;Theerachun, Speece, & Zimmermann, 2013;Wongprawmas, Canavari, Haas, & Asioli, 2012). As indicated in the introduction, in order to achieve the research's aims, we conducted two different studies (Study One and Study Two).…”

Section: Methodsmentioning

confidence: 99%

Plant-based Eggs: Views of Industry Practitioners and Experts

Rondoni

Millan

Asioli

2021

Journal of International Food & Agribusiness Marketing

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Plant-based eggs have been recently developed by food practitioners as an alternative to conventional eggs. However, there is uncertainty on how the current egg market will react to plant-based eggs, as well as lack of knowledge about product development and regulations. In this manuscript, we explored this issue by conducting in-depth interviews with egg industries and retailers, as well as with plant-based egg manufacturers. Results show that despite egg manufacturers are struggling to provide an alternative to people who do not consume eggs, they are skeptical that plant-based eggs can replicate all eggs' nutrients and functionalities. Furthermore, egg industries do not see plant-based eggs as potential competitors to their products, while plant-based egg manufactures argue that they will directly compete with eggs. Also, there is uncertainty on how to label and name plant-based eggs, which has important implications in terms of marketing and policy labeling of these new products.

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“…In particular, this study examines an owner/manager's story of his life history and experiences with his retail business and uses narrative analysis to gain understanding of the nature of strategic agency of an individual, independent retailer (Madsen and Petermans, 2019). The narrative of his story constitutes and constructs the nature of this particular retailer's strategic decision-making process.…”

Section: Methodsmentioning

confidence: 99%

Being a retailer: narratives not on display

Ruth¹,

Gunn

Elms

2021

IJRDM

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PurposeThe purpose of this paper is to explore the everyday tasks and activities undertaken by retailer entrepreneurs and owner/managers when they strategize. Specifically, it interrogates the nature of the intuitive, idiosyncratic strategic agency of a retail owner/manager.Design/methodology/approachThrough adopting a combination of phenomenological and narrative approaches, focussing on illuminating the everyday operational and strategic practices of one retail entrepreneur and owner/manager, a richly contextualized, ideographic account of the procedures and outcomes of their strategizing is provided.FindingsBy revealing narratives that are seldom obvious – often kept behind the counter, and not on display – the authors are able to unravel the social reality of the retailer's decision-making, and the influences of identity, connections with customers and community, emotions and the spirit, and love and family. This study also illuminates how entrepreneurs retrospectively make sense out of the messiness of everyday life particularly when juggling the melding of personal and business realities.Research limitations/implicationsThis paper explores the experiences and reflections of the decision-making of one retail entrepreneur manager within a particular business setting. However, the use of an ideographic approach allowed for an in depth investigation of the realities of strategic practices undertaken by a retail owner that may be extrapolated beyond this immediate context.Originality/valueThis paper develops original insights into the retailer as an individual, vis-à-vis an organization, as well as nuanced understanding of the actual nature of work undertaken by retail entrepreneurs and owner/managers. To this end, this paper contributes to the “strategy-as-practice” debate in the strategic management literature, and to narrative analysis and advances insights to the perennial question: “what is a retailer?”.

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Designing retail - Unravelling coping strategies through emphatic interviewing owner managers.

Cited by 13 publications

References 29 publications

Impact of perceived value on the online purchase intention of base of the pyramid consumers

Impact of perceived value on the online purchase intention of base of the pyramid consumers

Plant-based Eggs: Views of Industry Practitioners and Experts

Being a retailer: narratives not on display

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