Abstract. Interactive Digital TV (iDTV) is a technology that has many challenges that surround it and that may discourage the passive viewers to interact with TV. To face the challenging scenario of designing for iDTV, we draw on the Social Aware Computing (SAC) approach to design, looking at the problem and proposing solutions on various abstraction levels (informal, formal and technical) according to the viewpoint of different stakeholders, including prospective end users. This paper presents a motivational analysis conducted through Analytical and Empirical evaluations and Questionnaires, to understand whether and how an iDTV application designed through the SAC motivates users to interact with it. As results, our analysis pointed out application features that are likely to motivate users to interact, and features that emerged during the design process and were reflected on the application prototype. Moreover, we discuss whether and how the SAC design process may support iDTV applications that make sense to users and motivate them to interact.
Keywords:Interactive Digital TV, Persuasive Design, HCI, Socially Aware Computing, Organizational Semiotics, Participatory Design, Design Patterns.
IntroductionThe Interactive Digital TV (iDTV) is an emerging technology considered a promising medium for the dissemination of information, potentially contributing to social and digital inclusion by reducing barriers to knowledge. However, iDTV presents some problems that impact directly on iDTV usage and may discourage the viewer to change his/her passive posture in front of the TV. Examples of problems include: i) those inherent to iDTV technology (e.g., the interaction limited by the remote control, the limited processing resources and memory, the low transmission speed); ii) those inherited from the culture of using the analogical TV (e.g., the lack of habit to interact with television content, the usual presence of other viewers in the same physical space); and iii) those associated with technological convergence where the TV is inserted (e.g., devices can either support the television usage or compete with it) [5,10]. Furthermore, every emergent technology suffers from a lack of references, processes and artifacts for supporting their application design [10].
You Can Interact with Your TV and You May Like It an Investigation 209To face these challenges, some authors point out the need for considering social, emotional and motivational issues in the design of iDTV applications, including the end user viewpoint and features of everyday life in order to promote the acceptance of this kind of application. Such elements include: i) design principles to support user interactivity during leisure pursuits in domestic settings [6]; ii) ethnographic studies in order to understand users' media behavior and expectations [2]; and iii) participatory design methodologies and interactive practices to propose design solutions [18]. We draw on Socially Aware Computing [1], grounded on Organizational Semiotics [11] and Participatory Desi...