Designing mobility-as-a-service business models using morphological analysis

Krauss, Konstantin; Moll, Cornelius; Köhler, Jonathan; Axhausen, Kay W.

doi:10.1016/j.rtbm.2022.100857

Cited by 6 publications

(2 citation statements)

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“…In the economic field, one of the central topics in the MaaS literature is the need to define a new business model characterised by "travel packages" (or "bundles") [121,122]. Some works have also explored how to regulate the cooperation and competition between the public and private sectors in economic terms.…”

Section: Discussionmentioning

confidence: 99%

MaaS Implications in the Smart City: A Multi-Stakeholder Approach

2023

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Cities worldwide are calling for smart mobility strategies to tackle the negative externalities of their transport networks. Mobility as a Service (MaaS) is expected to introduce a new mobility model that promotes smarter and more sustainable urban futures. Given the novelty of the concept, this paper explores the implications that might arise from the implementation of MaaS in today’s metropolises in relation to the six dimensions of smart cities: smart governance, smart economy, smart mobility, smart environment, smart people, and smart living. To this end, 42 semi-structured interviews with MaaS stakeholders were conducted in Madrid (Spain). Thematic analysis identified a set of 35 urban implications. The success of MaaS requires more than the mere deployment of technologies and must be supported by the reorganisation of institutional structures, the reform of the regulatory scenario, the stimulation of innovation-based entrepreneurship, the promotion of environmental awareness, the encouragement of cultural transition, and the consideration of the public sphere. Overall, valuable insights are identified for policymakers when designing MaaS. Assessment of multiple stakeholders’ perspectives enables a holistic understanding of these strategies and thus maximises their potential to address the limitations of our complex mobility systems in meeting urban sustainability goals.

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Section: Discussionmentioning

confidence: 99%

MaaS Implications in the Smart City: A Multi-Stakeholder Approach

2023

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“…Although these results are site-specific, they highlight the importance of the integration of services from multiple operators within the same MaaS ecosystem, in order to increase its adoption. Nevertheless, the consequent integration of different business models represents one of the challenges that MaaS has to face [41,42]. As indicated by previous authors [43], such a system requires interaction among many actors with different and often conflicting logics.…”

Section: Discussionmentioning

confidence: 99%

MaaS Adoption and Sustainability for Systematic Trips: Estimation of Environmental Impacts in a Medium-Sized City

et al. 2023

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Mobility as a Service (MaaS) is often seen as a promising solution to address societal and environmental challenges. Despite the importance of quantifying its potential benefits, few previous works have focused on the impacts on the environment, and all of them considered large cities. This study aims to forecast the diffusion of MaaS in a medium-sized city and quantify the consequent reduction in pollutant emissions for commuting trips. Answers from a mobility survey administered to employees of the Municipality of Padua (Italy) were used to calibrate a model predicting MaaS adoption, which was applied to real working trips to estimate daily vehicle emissions savings in future scenarios with different MaaS bundles. The results indicated that the opportunity to have multimodal mobility options providing door-to-door travel is a fundamental element to ensure wide MaaS diffusion. Furthermore, public transport was confirmed to be the backbone of such a system. Compared to the current scenario, we observed up to a 41% reduction in pollutant emissions. The analysis pointed out that MaaS adoption is highly dependent on the characteristics of the proposed bundles, thus highlighting the importance of a proper design of the service and ex ante evaluation of emission savings.

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