Designing and simulating a “mass selective customization-centralized manufacturing” business model for clothing enterprises using 3D printing

Abstract

Purpose Global economic growth provides new opportunities for the development of clothing enterprises, but at the same time, the rapid growth of clothing customization demand and the gradual increase of clothing costs also pose new challenges for the development of clothing enterprises. In this context, 3D printing technology is injecting new vitality and providing a new development direction for the vigorous development of clothing enterprises. However, with the application of 3D printing technology, more and more clothing enterprises are facing the problem of business model innovation. In view of the lack of relevant research, it is necessary to carry out exploratory research on this issue. Design/methodology/approach The business model canvas method was adopted to design business model for clothing enterprises using 3D printing. The simulation model of the designed business model was constructed by a system dynamics method, and the application of the designed business model was analysed by a scenario simulation. Findings Mass selective customization-centralized manufacturing (MSC-CM) business model was constructed for clothing enterprises using 3D printing, and a static display was carried out using the BMC method. A dynamic simulation model of the MSC-CM business model was constructed. The future scenario of clothing enterprises using 3D printing was developed, and a simulated enterprise was analysed. The results show that the MSC-CM business model has a good application value. The simulation model of the MSC-CM business model performs the function of a business strategy experiment platform and also has a good practical application value. Research limitations/implications The MSC-CM business model is only a typical business model for clothing enterprises using 3D printing. It is necessary to further develop other business models, and some elements of the MSC-CM business model need to be further improved. In addition, the MSC-CM business model simulation uses a general model, which is not suitable for all clothing enterprises using 3D printing. When the model is applied, the relevant enterprises can further adjust and optimize it, thereby improving the validity of the simulation model. Originality/value To the best of the authors’ knowledge, this is the first paper on the MSC-CM business model for garment enterprises using 3D printing. Secondly, it is the first time that the business model of clothing enterprises using 3D printing has been simulated. In particular, the proposed business model simulation provides the possibility for testing the business strategy of clothing enterprises using 3D printing. In addition, a positive attempt has been made in the collaborative research of using both a static display business model and a dynamic simulation business model.

Qualitative design and quantitative analysis of sustainable business models using value triangular business model canvas and system dynamics

“…Few studies focused on both the design of CBMC and their dynamic analysis (e.g., Cosenz and Bivona., 2021;Jin et al, 2021;Feng et al, 2021;Zapata Riveros et al, 2021) and just one study (Melkonyan et al, 2017) focused on designing an SBMC as well as analyzing it dynamically.…”

“…Although the SD approach has been widely used in business models (Cosenz and Bivona, 2021;Jin et al, 2021) and sustainable business models (Melkonyan et al, 2017;Täuscher and Abdelkafi, 2018), there has not been found a comprehensive methodology to design SBMs and analyze the dynamics of the designed models so as to identify the policies for possible future scenarios.…”

“…The lack of an appropriate approach to assess the goodness of a business model has been identified as "one of the biggest research gaps" (Wirtz et al, 2016). In this regard, some researchers have pointed out the importance of using behavioral models, such as systems dynamics, in the analysis of conventional business models (CBMs) (Cosenz, 2017;Cosenz and Bivona, 2021;Cosenz andNoto, 2018a, 2018b;Gomez Segura et al, 2020;Jin et al, 2021) and sustainable business models (SBMs) (Evans et al, 2017;Feng et al, 2021;Melkonyan et al, 2017;Liu et al, 2022;Cui et al, 2022;Schlüter et al, 2023). It has also been emphasized to use simulation-based methods to test business models without spending money or taking risks (Evans et al, 2017).…”

Impact of 3D printing technology on the field of apparel design in the framework of intellectual property law

“…The core of 3D printing technology is to find suitable materials by establishing a digital model, and computer printing work through the digital model, and finally complete the product manufacturing. The development of technology in modern society makes the thinking of designers in the field of apparel design no longer present a single characteristic, and we can use technical means to change the traditional mode of apparel design [1]. Starting from the model, parts, or application of the depth of interpretation of the relationship between 3D printing and apparel design and the future development of a comprehensive judgment.…”