Abstract:Maps and signage are essential for visitors to understand and appreciate the cultural, historical, and natural importance of a heritage site. Unfortunately, the on-site maps and signage at the archaeological site of ancient Troy near Çanakkale, Turkey, create a poor visitor experience. A UNESCO report found that the site suffered from “poor and confusing wayfinding” and “visual clutter and chaos” (Riorden 2009, 9–10). To understand how the maps and signage failed to help visitors, I completed a content analysi… Show more
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