Designing an Experience: Maps and Signs at the Archaeological Site of Ancient Troy

Abstract

Maps and signage are essential for visitors to understand and appreciate the cultural, historical, and natural importance of a heritage site. Unfortunately, the on-site maps and signage at the archaeological site of ancient Troy near Çanakkale, Turkey, create a poor visitor experience. A UNESCO report found that the site suffered from “poor and confusing wayfinding” and “visual clutter and chaos” (Riorden 2009, 9–10). To understand how the maps and signage failed to help visitors, I completed a content analysis of the maps and signage found at Troy in summer 2014, based on recommendations from the semiotics of cartography and the field of experiential graphic design. The analysis uses a case study of the archaeological site of Ancient Troy to derive insights into user experience design at preserved sites of cultural or historical significance.