Designing an Entrepreneurial University Model With Social Cognitive Theory Approach

Abstract

This study aimed to examine the proposed entrepreneurial university model that is relevant to the changing times. A number of studies on the entrepreneurial university model have been conducted. This study used social cognitive theory that underlies the entrepreneurial university model. The method used in this study was literature study by discussing a number of studies on entrepreneurial universities. The proposed entrepreneurial university model comprises the input, process, and output approach. During the process, there are three factors focused, namely personal factors, behavioral factors, environmental factors and technology. The implication of this research is to provide an alternative model that can be applied to the development of entrepreneurship in universities, although in essence, each university requires a different approach according to its environment.