Designing an adaptive online advertisement system: A focus group methodology

Qudah, Dana Al; Cristea, Alexandra I.; Shi, Lei; Alqatawna, Ja'far

doi:10.1109/iccse.2015.7250236

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2020

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“…Thus, users' perceptions of PA in social media can positively impact their perceived (relevance) ads. Other researchers have some extensive studies to design an adaptive online advertisement system to explore how users interact with ads such as in ( Al Qudah D. A., 2015 ). They found that users find personalized ads can increase user acceptance of such ads.…”

Section: Related Workmentioning

confidence: 99%

Investigating users’ experience on social media ads: perceptions of young users

Qudah

Al-Shboul

Al-Zoubi

et al. 2020

Heliyon

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Social media platforms changed from being socialization platforms to serve businesses through advertisements. This research aims at investigating active young users' experience with social media ads by studying the personalization and the usefulness of the ads, and the role of the host architecture of the used platform. The results prove that users' experience was affected by the designated variables: personalization, perceived usefulness, and the host architecture. Specifically, It was found that social media users find social media ads useful, and personalized, and that the perceived usefulness and personalization significantly affect the usage of host architecture which significantly affects users’ experience. Additionally, a significant difference is found between clusters of student answers in terms of personalization and perceived usefulness effect on user experience.

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Section: Related Workmentioning

confidence: 99%