Design Thinking Innovation Within the Quadruple Helix Approach: a Proposed Framework to Enhance Student Engagement Through Active Learning in Digital Marketing Pedagogy

Abstract

The purpose of this paper is to develop a framework for enhancing student engagement through active learning and design thinking workshops online. The COVID-19 pandemic has increased the need for digital engagement exponentially, yet the important experiences of collaborative and active learning (AL) have become more challenging to facilitate and support in circumstances of remote access during classes. As such, design thinking (DT) online presented a unique opportunity to explore this collaborative approach to engaging in user-centred design and design innovation. To explore a specific curriculum design dilemma and validate the methodology adopted, online DT workshops were conducted with two different cohorts of students toward co-creating more student-centred forms of learning in two digital marketing (DM) courses. The approach was guided by the POLARIS active learning framework to embed the framework’s seven perspectives (Purpose, Objectives, Learning landscape, Activities and assessment, Resources, Inter-relation with stakeholders, and Student engagement) which were considered to better enhance student engagement in an online learning environment. Using the framework proposed, which additionally integrates Quadruple Helix Model (QHM) actors, would facilitate further DT innovation towards co-creating new value in digital marketing pedagogy, curriculum design, and beyond.

Remote learning during COVID-19 and transformative learning theory: tendency towards Quadruple Helix model for future post-secondary education in Indigenous contexts

“…Such involvement is also applicable to other institutions with similar attributes. This argument is supported by Bustard et al (2022), who found that such collaborative efforts create new value in digital pedagogies. Students' remote learning outcomes are relatively affected by the various university support services for remote learning, students' experience in online exams or tests, and their self-motivation in remote learning.…”

“…As a result, remote learning during the pandemic significantly affects students' educational experiences, well-being, mental health, and financial aspects (Houlden & Veletsianos, 2022). Furthermore, the above concerns can further be improved by integrating Quadruple Helix Model elements such as partners, co-creators, and other stakeholders, facilitating design innovation toward co-creating new value in online marketing pedagogies and curriculum design, adding values in higher education during the COVID-19 pandemic (Bustard et al, 2022). Thus, it is essential for UCN to create virtual interactions between its students with their Indigenous communities and virtual Indigenous cultural activities while offering remote teaching.…”

Remote learning during COVID-19 and transformative learning theory: tendency towards Quadruple Helix Model for future post-secondary education in Indigenous contexts

“…As a result, remote learning during the pandemic signi cantly affects students' educational experiences, well-being, mental health, and nancial aspects (Houlden & Veletsianos, 2022). Furthermore, the above concerns can further be improved by integrating Quadruple Helix Model elements such as partners, co-creators, and other stakeholders, facilitating design innovation toward co-creating new value in online marketing pedagogies and curriculum design, adding values in higher education during the COVID-19 pandemic (Bustard et al, 2022). Thus, it is essential for UCN to create virtual interactions between its students with their Indigenous communities and virtual Indigenous cultural activities while offering remote teaching.…”

Üçlü Ve Dörtlü Sarmal Modeli̇n Beşli̇ Sarmal Modele Evri̇lmesi̇: Bi̇r Bi̇bli̇yometri̇k Anali̇z

“…One of the most important ways to promote sustainable development is to use design thinking to build knowledge, know-how, and innovative activities. All actors must collaborate within the framework of the Quintuple HM in order to create knowledge societies through design thinking Bustard et al, 2022).…”