Design Thinking Approaches in Development of Indonesia Higher Education Startup

Abstract

<em>The Design Thinking approach as a method of problem solving and product innovation is well known in business, management and entrepreneurship. However, various design thinking models created by individual researcher and corporations often confuse users about which model to use. This research was conducted with the aim of observing the suitability of five selected design thinking models to support the development of startups in a business incubator. The research applies qualitative descriptive method using a case study of PT. Jiwa Gelora Juara (PT-JGJ) startup development at the Bakrie University’s UBpreneur business incubator. It observes the design thinking process in the pre-incubation, incubation and post incubation stages. The research findings show that each design thinking model has its own strengths and weaknesses in a certain situation, but most of the models are more suitable implemented in the new product/process development phase. To support the startup’s growth stage, other management tools are needed.</em>

Measuring the implementation of the design thinking concept in the creative industry

“…It is a human-focused, prototype-driven, and innovative design process. The advantages of Design Thinking as an approach to the product's design development are also supported by Herawan (2019). It is found that the Design Thinking process is very appropriate to be used during the early stages of product development.…”

UI/UX Design Of Mobile-Based Pharmacy Application Using Design Thinking Method

“…Problem-solving methods that have not been clearly defined are carried out by understanding the needs of users who will be involved in using the application, gathering lots of ideas in brainstorming sessions and taking a direct approach through prototyping and direct testing (Susanti et al, 2019). Design Thinking is a humancentred approach, more suitable as a frame of mind for solving problems humans face while creating products or services as a solution (Herawan, 2019). This method has five stages which, as a whole, concentrate on finding problems based on human-centred.…”