Design Strategy of Tibetan Cultural and Creative Products under the Concept of Cross-Cultural Identity

Abstract

This research explores respecting and understanding Tibetan culture, focusing on creative thinking and design expression, designing and promoting Tibetan cultural and creative products with cross-cultural characteristics, promoting cross-cultural dialogues and exchanges, and attracting a wider audience. This paper adopts a qualitative research method. Through in-depth interviews with experts, scholars, Tibetan cultural inheritors and designers in related fields, we learnt about their personal views and experience sharing on Tibetan culture and cross-cultural identity. The research found that when designing Tibetan cultural and creative products, the "ATUMICS" model was used to balance the needs of traditional culture preservation and innovation through comparative analyses of traditional and modern Tibetan cultural products. Explore the values, beliefs and lifestyles of the Tibetan people to identify key elements that can be incorporated into the design. By designing cultural and creative products with Tibetan cultural characteristics, these traditional cultural elements can be passed on and protected to ensure their survival and development in contemporary society. The study proposes the concept of "culture + innovation + product" as a comprehensive approach to designing and developing innovative cultural and creative products with cultural connotations. By organically combining culture, innovation and products, designers can create cultural and creative products with unique charm and market prospects, bringing new ideas and perspectives to cross-cultural design. The results of this research are conducive to designers and engineers' in-depth knowledge of Tibetan history, traditional art, religious beliefs and folk customs, which helps to understand and respect the core values and expressions of Tibetan culture. It breaks through the function, technology and modelling of traditional products and creates innovative cultural and creative products with cultural connotations, which helps to protect and pass on the Tibetan cultural heritage.