Design orientation and market success

The effects of managerial attitudes to design on company performance

“…The data were secured by means of a postal survey as part of a wide-ranging study of design entitled "Profit by Design". The test instrument was developed on the basis of focused interviews with managing directors in 20 companies (see Baker 1988).…”

Design and competitive edge: A model for design management excellence in European SMEs1

“…• Organizational studies: design in an economic sector (Hetzel, P., 1993;Evans, B., 1985;Brun, M. 1994), or design in large firms, such as Philips or Olivetti (Heskett J., 1989;Kicherer, S., 1990) • Descriptive studies of specific methods of design management (Topalian, A., 1979;Oakley, M., 1984;Vitrac, J.P., 1984;Oakley, M. 1990;Hollins, G. and Hollins, B., 1991;Bauhain, D., 1992;Blaich, R. and Blaich, J., 1993;Cooper, R. and Press, M., 1995) Design management research results can be classified as follows: • Design improves the performance of the innovation policy and of the communications policy of the firm (Moody, S. and Roy, R., 1982;Borja de Mozota, 1985;Landry, R., 1987;Brun, M., 1990;TRIAD Project, 1989;Hetzel, P., 1994;Hertenstein and Platt, 1997). • Design improves the global performance of the firm; it is a profitable investment (Rothwell, Walsh, et al, 1983;Roy, et al, 1986;Hart, et al, 1989;Potter, et al, 1991). • Design is a profession that creates value on a macroeconomic level (HEC Etudes 1987;Ministère de l'Industrie France, 1995;Design Business Association, 1990).…”

Organizational Factors in the Product Design Development Process

“…Recent years have seen a growing realization of the importance of product and business development that understands design to be an important management resource (Borja de Mozota, 2003;Utterback et al, 2006). Existing studies have shown that a focus on design leads to competitive advantage and better corporate results (Walsh & Roy, 1985;Black & Baker, 1988;Walsh, Roy & Bruce, 1988;Hart, Service & Baker, 1989;Yamamoto & Lambert, 1994;Walsh, 1996;Gemser & Leenders, 2001;Hertenstein, Platt & Brown, 2001;Borja de Mozota, 2003;Hertenstein, Platt & Veryzer, 2005;Talke et al, 2009). …”