Design orientation

Venkatesh, Alladi; Digerfeldt-Månsson, Theresa; Brunel, Frédéric F.; Chen, Steven

doi:10.1177/1470593112451388

Cited by 39 publications

(6 citation statements)

References 53 publications

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“…The study extends the existing knowledge of effects among researched concepts when measuring the role of design orientation. Our results are consistent with most research findings reported in previous studies (i.e., Borja de Mozota, 2003b;British Design Council, 2006Koostra, 2009;Moll et al, 2007;Venkatesh et al, 2012). Design orientation appears to indirectly impact the company performance and market success through customer orientation and by influencing the managerial approach.…”

Section: Resultssupporting

confidence: 92%

“…According to Venkatesh et al (2012), design orientation (DO) involves a strategic way of employing a company-wide vision that integrates design into the creation of customer value. It has also been identified as a factor integrating decisions at different levels of an organization and involving customers as a key element (Bloch, Brunel, & Arnold, 2003;Moll et al, 2007).…”

Section: Theoretical Background On Design and Market Orientationmentioning

confidence: 99%

“…Design orientation describes a strategic managerial approach based on choosing to use design as a source of competitive advantage (Best, 2006;Borja de Mozota, 2003bBrown, 2008;Buchanan, 2015, Design Council, 2015, 2018DMI, 2015;European Commission, 2013;Gorb, 1990;Kootstra, 2009;Moll et al, 2007;Rae, 2013;Rau, 2017;Venkatesh et al, 2012;Von Stamm, 2008), which means that both concepts are oriented towards a higher value in the eyes of their customers on one hand and both represent a higher value for the company in today's competitive environment on the other hand. Based on this definition, we can conclude that design orientation has a positive relationship with market orientation.…”

Section: The Conceptual Model and Hypothesis Developmentmentioning

confidence: 99%

See 2 more Smart Citations

The Structure of Design Orientation and its Relationship with Market Orientation

Rocco

Selinšek

2019

Naše Gospodarstvo/Our Economy

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Although market orientation has been investigated in numerous studies, its complex relationship with design orientation lacks research attention, especially in countries with transitional economies. Therefore, existing models of market orientation (MO) and design orientation (DO) have been investigated. The research has been executed in several stages, combining qualitative and quantitative methods. In the first, qualitative stage, a series of face-to-face in-depth interviews were conducted. In the second, quantitative stage, an Internet survey was conducted among managers and CEOs from Croatian companies in different industries. Partial Least Square and Structural Equation Modelling analyses were conducted to examine the relationships between variables of MO and DO. Results confirm the positive relationship between design orientation and market orientation. Further, results also confirm sub-hypotheses that customer orientation and strategic marketing are positively related to all dimensions of design orientation. The model could have implications for marketers, designers and managers in practice. Both concepts, MO and DO, are very complex and multidimensional, so it was not possible to investigate all the aspects of the constructs. Another limitation of the study was the sample size, as a result of a low response rate as well as a relatively high drop-out rate. The research contributes to theory highlighting the role of design as an important element of market orientation.

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Section: Resultssupporting

confidence: 92%

Section: Theoretical Background On Design and Market Orientationmentioning

confidence: 99%

Section: The Conceptual Model and Hypothesis Developmentmentioning

confidence: 99%

See 1 more Smart Citation

The Structure of Design Orientation and its Relationship with Market Orientation

Rocco

Selinšek

2019

Naše Gospodarstvo/Our Economy

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“…The openness, practicality and transferability of design thinking is precisely it's strength and it may be that, as some argue, a design (thinking) attitude or mind-set across a company or organization, for example Proctor & Gamble, Mayo Health Clinic, is a recipe for innovation success (Beverland & Farrelly, 2010;Venkatesh, Digerfeldt-Mansson, Brunel, & Chen, 2012).…”

Section: Defining Design Thinkingmentioning

confidence: 99%

Problem Finding through Design Thinking in Education

Melles¹,

Anderson²,

Barrett³

et al. 2015

Innovations in Higher EducationTeaching and Learning

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Design thinking has become something of a buzz word in innovation discussions and has recently also invested occupied education spaces. In this chapter we briefly compare design thinking to problem-based learning (PBL) and enquiry-based learning (EBL) approaches to problem solving in education before focusing on the approach itself and current debates about its meaning and significance. This chapter focuses particular attention on the problem finding aspect of design thinking and its integration of creative methods for solving a range of tame to wicked problems in a variety of spaces. We ground our analysis in three environments of design thinking and five specific cases of application across education sectors from primary through to university. The examples focus on the generative potential of design thinking for all students and especially those from non-design disciplines. It is this capacity of design thinking to complement existing pedagogies and provide inspiration for change and innovation that is the strength of the model.

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“…Similarly, scholars have discussed design orientation to signpost strategic approaches that rely on different types of design to deploy competitive advantage, including product design, packaging design, and graphic and interior design (Cantò et al, 2021;Moll et al, 2007;Venkatesh et al, 2012).…”

Section: Introductionmentioning

confidence: 99%