Design of Web Survey Questionnaires: Three Basic Experiments

Abstract

Despite increased use of Web surveys, relatively little is known about standards for designing Web questionnaires. Since there is no help from an interviewer for the respondent taking a Web survey, the design of self‐administered Web questionnaires is even more important in order to achieve high data quality. Question wording, form and graphic layout of the questionnaire are particularly important. This paper presents some basic experiments to address these issues: one vs. multiple‐page design, use of logotypes, and survey topic. The research was performed within the national RIS – Research on Internet in Slovenia ‐ project (http://www.ris.org) in extensive testing since 1996.

Online Survey Research: Can Response Factors Be Improved?

“…In addition to response rate and response quality measures, the issue of respondent satisfaction is also an important measure for eval-225 uating effectiveness of survey research (Manfreda et al, 2002). As a result of their research, Manfreda et al (2002) argue that respondent satisfaction is particularly crucial to the success of web-based surveys.…”

“…Response rate (McConkey et al, 2003), response quality (Hanna et al, 2005), and respondent satisfaction (Manfreda, Batagelj, & Vehovar, 2002) are evaluated under conditions of varying 145 survey introductory elements (Brennan, Benson, & Kearns, 2005) to determine the impact of these elements and to provide insight into the most effective means for survey introduction when conducting online-based surveys.…”

Effects of Questionnaire Design on Data Quality in Student Online Surveys

“…Зарубежные исследования показывают, что расположение смежных вопросов на одном экране приводит к большей корреляции ответов на них, чем разделение их на несколько экранов либо расположение каждого вопроса на отдельном экране [6,10,16]. Часто такой вывод объясняется тем, что респондент, вероятно, воспринимает вопросы, расположенные близко физически (на одном экране) как близкие по концептуальному значению [16].…”

An Investigation of the Strategies used by Organizations Participating in the Welfare-to-Work Network Programs and Correlation of the Strategies with the Retention Data to Determine Best Practices for Job Retention among Former Welfare Recipients.

“…Internet-based surveys have become very prevalent and may replace mail and telephone surveys in certain situations (Manfreda, Batagelj, & Vehovar, 2002).…”