“…An electronic textbook is more than a paper textbook in an electronic format, as it should also include collaborative, interactive, and other authentic features (Fouh, Breakiron, Hamouda, Farghally, & Shaffer, ; Fouh et al , ; Gu, Wu, & Xu, ; McFall, ; McFall, Dershem, & Davis, ). Their design characteristics and factors affecting student learning with electronic textbooks have been much studied (Chiu, ; Chiu & Churchill, ; Luik & Mikk, ; Rodriguez‐Solano, Sánchez‐Alonso, & Sicilia, ), eg, the design should be interactive and differ for students of different learning abilities. These design variables of the textbook that affect user acceptance are sufficient in facilitating the bottom‐up or innovation‐oriented adoption process, but not in the top‐down (Hargreaves & Shirley, ).…”