Design of Game Style Navigation APP Interface Based on User Experience

Feng, Yaru; Zhang, Wanyu; Luan, Pengyu; Liu, Mengqian

doi:10.2991/iccese-19.2019.87

Cited by 2 publications

(2 citation statements)

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“…Generally, the navigation interface serves as an initial channel and provides primary guidance information for players. This interface will directly affect the first impression of the players on the game and their subsequent behaviors and willingness to use [4][5][6].…”

Section: Introductionmentioning

confidence: 99%

Applying Eye-Tracking Technology to Measure Interactive Experience Toward the Navigation Interface of Mobile Games Considering Different Visual Attention Mechanisms

et al. 2019

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As an initial channel for users learning about a mobile game, the interactive experience of the navigation interface will directly affect the first impression of the users on the game and their subsequent behaviors and willingness to use. This study aims to investigate players' visual attention mechanisms of various interactive levels of mobile games' interfaces under free-browsing and task-oriented conditions. Eye-tracking glasses and a questionnaire were used to measure the interactive experience of mobile games. The results show that in the free-browsing condition, the fixation count, saccade count and average saccade amplitude can be used to reflect and predict the interactive experiences of mobile games' navigation interface; while in the task-oriented condition, the fixation count, first fixation duration, dwell time ratio and saccade count can be used to reflect and predict the interactive experience of mobile games' navigation interface. These findings suggest that apart from the different eye movement indicators, players' motivations should also be considered during the process of the games' navigation interface design. Appl. Sci. 2019, 9, 3242 2 of 15 the traditional measurement methods, such as interviews, questionnaires, and focus groups, are too subjective to reflect players' psychological state and perception process when they are playing [8].Since the intrusiveness of continuous measurements may change the state of the game experience, it is difficult to ensure the authenticity of the results at every moment of the experience and think aloud is a typical intrusive measurement technique [9]. Questionnaires and interviews are helpful for overall feedback after the game experience, but they cannot respond reliably and without loss to events and features that occurred a few minutes ago; making the player review their game video attempts to solve the problem of losing experience information. In this way, the player can think aloud during the review. This technique helps to understand the player's cognitive processing and preferences but it cannot grasp the player's behavior and emotional reactions [10]. A fundamental problem with these linguistic measurement methods is that the emotional experience is not primarily language-based and translating emotional experiences into language requires cognitive effort that may affect measurement.Some scholars have tried to adopt biometric methods to measure players' emotional processing during their playing [11][12][13]. These methods provide designers with players' real-time emotional responses to the game's functionality and design. Moreover, the biometric methods are not invasive and allow the game to be played without disruption. Accordingly, biometric methods, including eye movement, heart rate, blood pressure, facial muscle activity, and brain imaging, are widely used to measure people's emotional responses. In this case, the effectiveness of software interface design can be assessed by monitoring players' physiological activities generated from browsing/u...

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Section: Introductionmentioning

confidence: 99%

Applying Eye-Tracking Technology to Measure Interactive Experience Toward the Navigation Interface of Mobile Games Considering Different Visual Attention Mechanisms

et al. 2019

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“…ere are many kinds of intangible cultural heritage in China [1][2][3][4][5][6]. With the progress of domestic economic development and social development, many intangible cultural heritages began to appear in people's vision, but there are still a large number of intangible cultural heritage facing the dilemma of no inheritance [7][8][9][10].…”

Section: Introductionmentioning

confidence: 99%

Innovative Design of Artificial Intelligence in Intangible Cultural Heritage

Xie

2022

Scientific Programming

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Driven by artificial intelligence technology, the research of intangible cultural heritage innovative design is carried out. Firstly, the appearance modeling characteristics, decorative element characteristics, and composition form characteristics of typical intangible cultural heritage products are analyzed. According to the collected relevant data of intangible cultural heritage products and existing products, combined with the regional cultural characteristics of intangible cultural heritage products and other factors, the analysis Atlas of intangible cultural heritage product innovation design is constructed. Based on perceptual engineering, the elements of intangible cultural heritage product innovation design for user participation are determined according to the needs and perceptual images of users. The shape grammar is used to extract the elements of intangible cultural heritage products, deduce and deform them, and finally generate the preliminary design scheme.

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Design of Game Style Navigation APP Interface Based on User Experience

Cited by 2 publications

References 1 publication

Applying Eye-Tracking Technology to Measure Interactive Experience Toward the Navigation Interface of Mobile Games Considering Different Visual Attention Mechanisms

Applying Eye-Tracking Technology to Measure Interactive Experience Toward the Navigation Interface of Mobile Games Considering Different Visual Attention Mechanisms

Innovative Design of Artificial Intelligence in Intangible Cultural Heritage

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