The interactive TV is one of the great promises on Consumer Electronics field. However, there is no definitive standard to implement this new kind of device. For this reason, researches are conducted to develop a standard cheap, simple, and also the most functional as possible. Tracing this reasoning, this work proposes a model to insert hypermedia information on videos in a widely known and already implemented standard in current digital television sets: the MPEG standard.The proposed model is based on the creation of a particular concept of hypervideo, which references to complementary information are embedded on the content being presented. Such references and the coordinates of the objects in scene, which act as anchors to complementary information, both form what is defined as hypermedia information. Beyond the conception of the model, this work also presents a concept proof to demonstrate the viability of the ideas here depicted.