Design for Sustainability & Product Differentiation An Empirical Study at SALSAL factory for Purified Water

Abstract

This research aims to analyse and investigate the impact of design for sustainability (D4S( in terms of all three components of sustainability (economy, environment, and society) on product competitiveness in term of cost , quality , flexibility, and delivery . The main questions of this research focus are: how can design for sustainability affect product differentiation? The importance of this research is to focus on the new interest of literatures on sustainability which represent the a critical and strategic challenge for business organizations . Sustainability becomes the most source of competitive advantage in current business environment. method is useful in comparing various competitive products of the same family. This technique uses a visual representation of PSI to give an overview of the product's inherent and built-in sustainability levels in a simple and effective manner. The results of this paper improve our hypotheses related to the interactive roles of (PLS) stages with (PSI) (Social, environmental, and economic) .